Why This Job is Featured on The SaaS Jobs
This Marketing Specialist role sits squarely in the part of SaaS marketing where execution meets revenue accountability. With a remit spanning EMEA programs, campaign localization, and event delivery, it reflects how global SaaS companies operationalize go-to-market across multiple markets while keeping messaging and measurement consistent through shared systems and processes.
For a SaaS marketing career, the value is in building repeatable, measurable “field-to-pipeline” muscle. The work touches core SaaS levers—attribution, lifecycle tooling, segmentation, and coordination with Sales/SDR teams—creating experience that translates across demand gen, regional marketing, and marketing operations paths. Exposure to ABM, partner co-marketing, and multi-channel programs also helps develop a portfolio of plays that are commonly reused as SaaS teams scale internationally.
This position tends to fit a marketer who prefers structured execution, cross-functional collaboration, and clear reporting cadences. It suits someone comfortable working in a matrixed environment and balancing local market nuance with global standards, particularly in B2B SaaS contexts where alignment with Sales and operational rigor are central to impact.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
PagerDuty is seeking an EMEA Regional Marketing Specialist to join our diverse, customer-focused team! As EMEA Regional Marketing Specialist, you will report to the EMEA Regional Leader and partner closely with Sales, SDR/BDR, Alliances, and Global Marketing teams.
You will execute regional programs and events, localize campaigns, and help drive measurable pipeline and revenue impact across priority EMEA markets, with a primary base in Lisbon. This is an exciting opportunity to sharpen your field marketing craft in a global, high-growth environment with clear visibility to business outcomes. The ideal candidate is hands-on, organized, data-driven, and energized by partnering with Sales to turn campaigns into pipeline.
Key Responsibilities
- Execute and localize integrated EMEA campaigns (digital, ABM, partner, customer marketing) to drive sourced and influenced pipeline; track and report performance weekly.
- Partner closely with Sales and SDRs to align on market priorities, target accounts, and plays; support territory planning, follow-up cadences, and enablement.
- Plan and run regional events and programs end-to-end (third-party conferences, field events, executive roundtables, workshops), including logistics, vendor management, staffing, and post-event follow-up.
- Collaborate across a global matrix with US and EMEA teams in Product Marketing, Demand Gen, Content, and Ops to ensure message consistency, asset localization, and flawless execution.
- Manage campaign calendars, budgets, POs, and vendor relationships with strong attention to ROI and compliance.
- Maintain marketing operations excellence in tools (e.g., Marketo, Salesforce), ensuring accurate segmentation, list management, campaign setup, and attribution.
- Support partner co-marketing initiatives with cloud, technology, and channel partners to expand reach in priority EMEA markets.
Basic Qualifications
- 3+ years of B2B marketing experience, including 1–2+ years in field/regional marketing or events within EMEA, or equivalent degree or experience.
- Demonstrated experience executing campaigns and events that contribute to pipeline with clear attribution and reporting.
- Proficiency with marketing automation and CRM (e.g., Marketo and Salesforce) including campaign setup, tracking, and basic reporting.
- Strong project management skills with the ability to juggle multiple programs, stakeholders, and deadlines across time zones.
- Business-level English; additional European language(s) a plus.
Preferred Qualifications
- French or German fluency ideal.
- Experience partnering with Sales/SDRs on ABM or target account programs in EMEA.
- Familiarity with localization and adapting global content for regional audiences.
- Hands-on experience with virtual and in-person event production and vendor management.
- Comfort working in a multinational, global matrix and collaborating with teams in the US and across EMEA.
- Willingness to travel up to 25-30% within EMEA for events, customer programs, and to US for internal offsites.
If you’re excited to execute high-impact regional programs, align tightly with Sales, and see your work turn into pipeline, we’d love to hear from you.
