Checkr is looking for a Sr. Product Marketing Manager who will play a critical role on the team, driving awareness and adoption of our background check services and platform features. This role is ideal for a versatile marketer who can combine analytical rigor with storytelling, craft compelling positioning and messaging, and execute go-to-market programs that resonate with mid-market and enterprise buyers.
If you enjoy working cross-functionally with marketing, product, sales, and solutions teams, and thrive in a fast-paced environment where you can wear multiple hats (research, GTM program management, sales enablement, content creation, and more), this opportunity might be a great fit for you.
Responsibilities:
- Develop the high-level product positioning and messaging for Checkr products, with focus on verification, adjudication, and reporting/analytics offerings
- Drive the go-to-market strategy for your products, and lead the end-to-end product launch process, managing cross-functional implementation and post-launch measurement to demonstrate business impact
- Partner with and support our Sales teams to ensure they understand the problems we solve for our buyers; equip them with tools, playbooks, talking points, and collateral to succeed
- Conduct customer and market research to inform GTM strategy, identify new business opportunities, assess market demand, and support pricing analysis
- Be a key enablement partner on our product and competitive differentiation, creating deliverables such as product overview decks, competitive battlecards, and messaging guides
- Collaborate with the Product team to inform and influence the product strategy and roadmap, based on market trends, competitive intelligence, and customer feedback
What you bring:
- 6+ years of B2B product marketing experience, with experience managing a portfolio of software products within a broader platform
- Prior experience bringing new solutions to market as part of a B2B SaaS company
- Strong experience enabling customer-facing teams selling to mid-market and enterprise companies
- Natural storytelling skills with a gift for writing and the ability to create compelling content that speaks to customer pain points
- Proven ability to be a voice of the customer with significant experience leading research and competitive analysis to influence GTM strategy and product roadmaps
- Strong project management skills, ability to inspire cross-functional teams (from executive to individual contributor levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholder meetings, customer webinars, trainings, and industry events
- Proven self-starter with a bias for action and can-do attitude to get things done and deliver positive business impact
- Highly effective listening and critical thinking skills with deep customer empathy
- Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations
- AI fluency and a knack for leveraging tools to drive efficiency and smarter workflows
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