Why This Job is Featured on The SaaS Jobs
In the SaaS ecosystem, product marketing is often the connective tissue between platform capabilities and revenue outcomes, and this role sits squarely in that intersection. With an emphasis on background check services and platform features, the scope suggests a product portfolio where messaging must map to both discrete offerings (verification, adjudication, analytics) and a broader platform narrative—common in mature B2B SaaS serving regulated or risk-sensitive workflows.
For a SaaS career, the work builds durable operating skills: translating market and customer signals into positioning, partnering with product to shape roadmap discussions, and running structured go-to-market motions with measurement after launch. The remit also touches core SaaS mechanics—sales enablement for mid-market and enterprise motions, competitive differentiation, and research-informed packaging and pricing inputs—experience that transfers across vertical SaaS and horizontal platforms alike.
This role tends to fit someone who prefers cross-functional influence over narrow channel ownership, and who is comfortable moving between strategy and hands-on deliverables. It also aligns with marketers who like balancing narrative craft with analytical rigor, and who want day-to-day proximity to product teams and customer-facing stakeholders in a B2B buying context.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Checkr is looking for a Sr. Product Marketing Manager who will play a critical role on the team, driving awareness and adoption of our background check services and platform features. This role is ideal for a versatile marketer who can combine analytical rigor with storytelling, craft compelling positioning and messaging, and execute go-to-market programs that resonate with mid-market and enterprise buyers.
If you enjoy working cross-functionally with marketing, product, sales, and solutions teams, and thrive in a fast-paced environment where you can wear multiple hats (research, GTM program management, sales enablement, content creation, and more), this opportunity might be a great fit for you.
Responsibilities:
- Develop the high-level product positioning and messaging for Checkr products, with focus on verification, adjudication, and reporting/analytics offerings
- Drive the go-to-market strategy for your products, and lead the end-to-end product launch process, managing cross-functional implementation and post-launch measurement to demonstrate business impact
- Partner with and support our Sales teams to ensure they understand the problems we solve for our buyers; equip them with tools, playbooks, talking points, and collateral to succeed
- Conduct customer and market research to inform GTM strategy, identify new business opportunities, assess market demand, and support pricing analysis
- Be a key enablement partner on our product and competitive differentiation, creating deliverables such as product overview decks, competitive battlecards, and messaging guides
- Collaborate with the Product team to inform and influence the product strategy and roadmap, based on market trends, competitive intelligence, and customer feedback
What you bring:
- 6+ years of B2B product marketing experience, with experience managing a portfolio of software products within a broader platform
- Prior experience bringing new solutions to market as part of a B2B SaaS company
- Strong experience enabling customer-facing teams selling to mid-market and enterprise companies
- Natural storytelling skills with a gift for writing and the ability to create compelling content that speaks to customer pain points
- Proven ability to be a voice of the customer with significant experience leading research and competitive analysis to influence GTM strategy and product roadmaps
- Strong project management skills, ability to inspire cross-functional teams (from executive to individual contributor levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholder meetings, customer webinars, trainings, and industry events
- Proven self-starter with a bias for action and can-do attitude to get things done and deliver positive business impact
- Highly effective listening and critical thinking skills with deep customer empathy
- Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully, and show adeptness at leveraging data to inform recommendations
- AI fluency and a knack for leveraging tools to drive efficiency and smarter workflows
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