Why This Job is Featured on The SaaS Jobs
Field marketing remains a core lever in B2B SaaS when companies need predictable pipeline contribution beyond digital channels, and this role sits directly in that motion. With ownership of an annual event plan tied to Upmarket segments, it highlights how SaaS teams use in‑person and partner ecosystems—industry events, associations, and communities—to reach buying committees and create sales-qualified conversations that map to a defined GTM strategy.
From a SaaS career standpoint, the remit blends strategy with operational rigor: end-to-end program delivery, cross-functional alignment with sales and product marketing, and measurement against clear KPIs. That combination builds durable skills in attribution thinking, lifecycle follow-up, and iterative optimization—capabilities that transfer across SaaS categories where marketing is expected to quantify impact and continuously refine channel mix. Tooling exposure (CRM, marketing automation, project management) also reinforces modern SaaS marketing workflows.
This role tends to suit a marketer who prefers owning outcomes rather than supporting tasks, and who is comfortable coordinating many stakeholders without losing attention to details. It also fits someone who enjoys balancing executive-facing messaging with practical logistics, and who wants a seat close to revenue teams where performance narratives must be backed by data.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the team/role
Are you ready to take your field marketing skills to the next level? Join our dynamic Checkr Marketing team and lead the charge in shaping our event strategy and execution. Your role will be pivotal in driving pipeline and revenue growth for Upmarket segments. If you’re a strategic thinker, a hands-on executor, and a collaborator at heart, we want to hear from you. Join us and be part of an exciting journey to build a data platform that powers safe and fair decisions.
What you’ll do
- Event Strategy and Execution: Develop and execute a strategic annual event plan in collaboration with the wider Field Marketing Team to fuel pipeline and revenue growth, focusing on key industry and partner events, associations, and communities.
- Program Ownership & Execution: Own end-to-end delivery of field marketing programs, including creative strategy, logistics, onsite management, internal communications, sales enablement, and integrated promotional plans before, during, and after events to ensure seamless execution and measurable impact.
- Stakeholder Engagement: Collaborate closely with sales, partner and marketing teams to integrate events into the Go-To-Market strategy and build strong relationships with industry partners, associations, and event organizers to secure strategic event participation and sponsorship opportunities.
- Event Messaging: Partner with product marketing, leadership, and subject matter experts to integrate thought leadership and business priority messaging into events, craft compelling event promotion materials across email, social media, OOH promotions, and landing pages, and post-event follow-up communications.
- Data-Driven Approach: Own measurement and reporting against established KPIs, conduct post-event performance analysis, and translate insights into clear recommendations to optimize event strategy, execution, and ROI.
- Budget Management: Efficiently manage the event budget, track expenses, and maximize ROI for each event.
- Team Collaboration: Lead and inspire cross-functional teams, fostering a collaborative work environment to achieve event goals and objectives.
- Innovation: Pilot new event types, formats and vendors across physical and virtual events to maximize the impact and achieve business objectives.
What you bring
- 6+ years of experience in field marketing in the B2B SaaS space
- Ability to work strategically and execute hands-on
- Experience managing various event types, engaging decision-makers and executives
- Proven record for building effective sales, partner and marketing relationships
- Courage to take the initiative, pilot, and evaluate new program types
- Experience using data and metrics to develop strategy and drive program improvements
- Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
- Experience in leveraging AI to optimize various stages of an event
- Willingness to travel up to 30% of the time
What you’ll get
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
