Why This Job is Featured on The SaaS Jobs
Enterprise SaaS companies increasingly rely on account-based marketing to influence complex buying committees and drive predictable pipeline, and this role sits directly in that motion. With remit across EMEA and multiple ABM “plays” (1-to-many, 1-to-few, 1-to-1), the position signals a mature go-to-market organisation where segmentation, orchestration, and measurement matter as much as creative execution. The focus on highest-value prospects and expansion accounts also reflects a SaaS reality: durable growth comes from both new logos and deepening adoption.
For a SaaS marketer, the long-term career value here is in building a repeatable ABM operating system that connects marketing activity to revenue outcomes. The work spans sales alignment, verticalised messaging, channel mix decisions, and KPI design—experience that transfers across B2B SaaS categories where pipeline accountability and lifecycle marketing are tightly linked. Exposure to marketing data technologies and tools like Salesforce and Demandbase further strengthens the measurement and orchestration skill set expected in modern SaaS growth teams.
This role suits an experienced ABM leader who prefers structured experimentation, cross-functional coordination, and clear performance metrics. It will fit someone comfortable balancing regional nuance with shared standards, and who enjoys working close to enterprise sales cycles and technical evaluation processes.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
Snowflake is looking for a passionate Senior Manager, EMEA Account-Based Marketing (ABM) to lead and innovate our EMEA ABM team. This role will report to the Head of Growth in EMEA. In this role you will drive the strategic vision for our EMEA 1-to-Many, 1-to-Few, and 1-to-1 ABM programs that accelerate adoption of Snowflake's AI Data Cloud across highest-value prospects and expansion accounts.
As a key function of our Growth Marketing organization, ABM is responsible for driving engagement and pipeline for our top prospect and customer accounts through the latest marketing data technologies. You will collaborate closely with sales and marketing leaders to ensure this function is strategically aligned within our marketing engine.
KEY RESPONSIBILITIES:
Lead a strategic ABM Program and ABM teams that help acquire and grow our priority target accounts across EMEA.
Collaborate with Sales, Sales Development, Product Marketing and Marketing Functional Leadership to develop and measure ABM programs for 1-to-Many, 1-to-Few, and 1-to-1 strategies.
Design targeted ABM campaigns for EMEA's key verticals including Financial Services , Retail & Consumer Goods, Manufacturing, Healthcare & Life Sciences.
Evolve and evaluate campaign KPIs and optimize performance and ROI across all ABM programs.
Manage investment decision for targeted advertising, paid social campaigns, events, and email channel efforts to enhance account engagement
Manage cross-regional ABM teams and coordinate strategic alignment across EMEA markets.
WHAT YOU'LL BRING:
A passion for driving ABM strategies, a successful track record of building and scaling an ABM program integrated in the pipeline generation sales engine and generating creative ideas for targeted campaigns in the enterprise data space.
Innovation-focused mindset with ability to adapt to rapidly evolving data and AI market trends
Marketing experience of 8+ years in the B2B IT area, particularly in ABM,
Experience with data/analytics buying cycles - Knowledge of technical evaluation processes, proof-of-concept management, and multi-stakeholder decision making in enterprise data platform purchases
Understanding of cloud data platform competitive landscape
Snowflake platform familiarity preferred
Familiarity with Salesforce.com, LinkedIn Campaign Manager, Adobe Experience Manager, and Demandbase
Exceptional project management and organizational skills with strong attention to detail
Adaptability to thrive in a fast-paced, dynamic environment with competing priorities
Results-driven mindset and ability to work collaboratively across cross-functional teams
WHY JOIN SNOWFLAKE?
At Snowflake, we're scaling rapidly and empowering our team to drive the pace of innovation in the AI Data Cloud. If you share our commitment to challenging conventional thinking and building the future of data, this is your opportunity to make an impact in one of the fastest-growing segments of enterprise technology.
HOW WILL YOU MAKE YOUR IMPACT?
Apply today and bring your enthusiasm, creativity, and expertise to Snowflake, where you'll play a pivotal role in advancing our ABM efforts across EMEA and contributing to our mission of enabling every organization to be data-driven with the AI Data Cloud.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
