Why This Job is Featured on The SaaS Jobs
This Marketing Rev Ops Manager role stands out in SaaS because it sits at the point where a subscription business becomes measurable and repeatable: instrumentation, attribution, and lifecycle visibility. The remit spans the core GTM data pathways—web analytics, CDPs, CRM alignment, and marketing automation—areas that directly shape how a SaaS company understands demand creation and converts it into pipeline.
For a SaaS career, this is the kind of seat that builds durable operating leverage. Ownership of tracking plans, lead lifecycle design, and cross-system governance develops an operator’s view of the full funnel, from anonymous traffic through to closed-won outcomes. Experience improving attribution logic and standardising workflows across channels is highly portable across B2B SaaS teams that rely on clean handoffs between marketing, SDRs, and sales.
The role is best suited to someone who prefers structured problem-solving over campaign ownership, and who enjoys being accountable for data quality, systems reliability, and decision-grade reporting. It will fit professionals who like partnering across functions, translating business questions into measurement, and iterating on processes that reduce manual work while improving GTM clarity.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Welcome to the video-first world
From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.
Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now…
Meet Synthesia
We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s, and more. Read stories from happy customers and what 1,200+ people say on G2.
In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. In 2025 we announced our series D funding. In total we’ve raised over $330M in funding from top-tier investors, including NEA, Atlassian Ventures, WiL, PSP Growth, and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.
About the role…
As Synthesia’s go-to-market strategy matures and marketing scales, we’re building stronger operational foundations to drive predictable growth. We’re looking for a Marketing Operations Manager to own and optimize the marketing engine — ensuring data integrity, scalable processes, and visibility into marketing performance.
Sitting within our RevOps team, this role will sit at the intersection of marketing, operations, and sales, driving automation, insights, and operational excellence that enable the team to move faster and smarter.
What you’ll be doing…
Technology & Tools:
Data Management & Reporting:
Data Quality
Reporting & Insights
Build and maintain marketing dashboards (funnel performance, pipeline influence, ROI).
Support ad hoc analysis and root-cause investigations for performance drops.
Provide full-funnel and lifecycle visibility — from awareness to closed-won.
Deliver ICP-level insights on channel effectiveness and buyer engagement patterns.
Lead & Intent Scoring
Design and implement lead scoring models combining demographic fit and behavioral intent.
Help sales prioritize outreach through clear, actionable scoring frameworks
Process & Workflow Optimization:
What you’ll bring...
5-7 years in Marketing Operations, Revenue Operations, or related operational or analytical roles.
Hands-on experience with HubSpot, Salesforce, LeanData and marketing analytics tools. Experience with a sequencing tool (Outreach, SalesLoft, Groove, Gong) is a bonus.
Deep experience in performance marketing and analytics, including hands-on within Google, Meta and LinkedIn ad platforms.
Demonstrable experience creating and improving attribution models that drive decision-making.
Strong understanding of inbound pipeline generation processes, including routing, prospect sequencing, enrichment and outreach.
Exceptional data skills; able to conduct deep investigative analysis to identify issues and uncover areas of opportunity. The ability to write SQL is a strong bonus.
Excellent cross-functional communication skills — especially with marketing, sales, and ops teams.
