Your role
As a Senior Events Marketing Manager, you’ll own Dialpad’s enterprise tradeshow and conference strategy, driving measurable pipeline and revenue impact through high-impact industry events. You’ll work closely with Field Marketing, Partner Marketing, Sales, SDRs, RevOps, Marketing Ops, Brand, and Creative to ensure events function as integrated, pipeline-driving motions aligned with enterprise sales priorities.
You’ll lead the strategy and execution for Dialpad’s presence across a portfolio of enterprise SaaS and technology events — including flagship conferences such as Enterprise Connect and Google Cloud Next — while building scalable systems, playbooks, and operating models that enable consistent, high-quality execution.
This position reports to our Head of Field Programs and manages two direct reports. This role may be based in our San Ramon office, with flexibility for hybrid work and travel as required.
What you’ll do
Own enterprise tradeshow strategy
- Own the end-to-end enterprise tradeshow strategy and annual event portfolio across flagship and targeted industry events
- Define event objectives, target audiences, pipeline goals, and success metrics aligned with enterprise sales priorities
Lead end-to-end tradeshow execution
- Lead exhibiting and sponsorship execution, including event selection, booth strategy, logistics, staffing, and onsite operations
- Own custom and modular booth programs in partnership with internal teams and external vendors
Manage budgets and vendors
- Own multi-event budgets, forecasting, and ROI management
- Lead vendor selection and management, establishing scalable standards and preferred partners
Drive pipeline coverage and executive engagement
- Partner with Marketing, Sales, SDRs, and Ops to drive target account coverage, lead capture, attribution, and follow-up
- Manage executive participation, including meetings, VIP programs, and speaking opportunities
Measure, report, and optimize performance
- Define and report on event KPIs, including meetings, pipeline impact, and cost efficiency
- Deliver post-event insights and optimize event mix, execution, and staffing based on performance
Lead and scale the team
- Lead and develop two direct reports through clear goals and ongoing feedback
- Build repeatable playbooks, systems, and operational standards
Skills you’ll bring
- 5+ years of B2B events marketing experience, with deep expertise in enterprise tradeshows within SaaS or enterprise technology.
- Proven experience managing large-scale, multi-event budgets and complex vendor ecosystems.
- Hands-on ownership of custom and modular booth programs at major industry events.
- Strong cross-functional leadership skills, with experience partnering closely with Field Marketing, Partner Marketing, and enterprise sales teams.
- Highly organized and detail-oriented, with the ability to operate effectively in fast-paced, deadline-driven environments.
- Strong analytical skills, with the ability to connect event performance to pipeline and revenue metrics.
