Why This Job is Featured on The SaaS Jobs
This Demand Generation Manager role sits at a key intersection in modern SaaS: taking a platform narrative and turning it into measurable pipeline across multiple channels. The focus on AI and application-building audiences reflects where many SaaS buyers are concentrating spend and attention, and it signals a go-to-market motion that needs both technical fluency and disciplined campaign execution. The London-based, EMEA remit also points to the complexity of marketing across varied markets and buyer maturity levels.
From a career standpoint, the work builds durable SaaS growth skills: end-to-end campaign ownership, structured experimentation, and performance analysis tied to funnel outcomes. Experience coordinating with product marketing, sales development, and marketing operations maps closely to how SaaS organisations run revenue teams, and fluency with common tooling (e.g., Marketo and Salesforce) transfers cleanly across B2B SaaS environments.
This role suits a marketer who prefers operating with clear metrics, iterating through testing, and balancing strategy with hands-on delivery. It will resonate with professionals who want to deepen expertise in multi-channel demand programs and who are interested in how AI-oriented messaging and education formats (webinars, labs) influence enterprise buying behaviour.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
As a Demand Generation Manager, you will create engagement and drive growth of our AI and Application-focused audiences. You will own and execute campaigns that include: virtual events, webinars, hands-on labs, paid digital, email and more to deliver tailored marketing messages to AI & Apps personas.
You will own and manage marketing campaigns end to end—from strategy development and campaign execution to performance analysis and optimization—ensuring alignment with business objectives and contributing to Snowflake’s growth goals. You will focus on driving optimisation through frequent and ongoing testing and analysis. You will also excel at working cross-functionally with Product Marketing, Digital Marketing, Partner Marketing, Marketing Operations, and Sales Development, to deliver impactful marketing initiatives.
The ideal candidate will be a results-oriented, self-starter. This role blends strategic vision with hands-on execution and lends itself to someone who can think big but also likes to get into the details with data insights to inform decision making. This individual would support this team's evolution by keeping a close eye on results and guiding what best practice looks like. Ideally, they would already know their way around campaigns, data and the marketing toolkit.
WHAT YOU'LL DO :
Build the EMEA AI and Apps Growth Marketing Plan with the goal of increasing awareness of Snowflake as a platform for AI and Apps across EMEA. This plan should take into account different stages of the buyer journey including: awareness, consideration and decision.
Campaign Management: Oversee the planning, execution and optimization of multi-channel demand generation campaigns, including webinars and hands-on labs email marketing, content marketing, social media and paid advertising.
Reporting and Performance Analysis: Use analytics and marketing technology platforms to track and report on campaign performance, optimize conversion rates, and drive continuous improvement in ROI.
Implement testing methodologies to enhance the demand generation process including A/B testing to understand messaging performance. Share insights and drive best practices with the Growth Marketing team.
WHAT YOU'LL HAVE:
Depending on experience, a minimum 3-5 years developing & executing integrated marketing campaigns.
Proficiency in the following or similar martech tools for running and executing campaigns: Marketo, Salesforce, ON24
Strong Copywriting Skills: Ability to craft compelling and persuasive copy for a variety of formats including emails, landing pages, ad copy, and thought leadership content.
Webinar experience: Experience in planning, promoting, and executing high-impact webinars tailored to enterprise prospects, including collaboration with sales and product teams to ensure relevant content and audience engagement.
The ability to learn new technologies, products and systems quickly.
Expertise in understanding data, storytelling and executing across channels to create a customer-focused experience.
Experience with and understanding of traditional, digital and emerging channels to create demand.
PREFERRED SKILLS:
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
