Why This Job is Featured on The SaaS Jobs
This Senior Demand Generation Manager role stands out in the SaaS ecosystem because it sits at the intersection of platform marketing and modern data infrastructure. In a category where buying committees are technical, multi-stakeholder, and often partner-influenced, demand generation tends to be as much about education and proof as it is about promotion. The remit across webinars, virtual events, reports, demos, and email signals a SaaS motion built on measurable pipeline contribution rather than brand-only activity.
For a long-term SaaS marketing career, the role offers repeated exposure to the mechanics that matter across subscription businesses: funnel instrumentation, lifecycle nurture, and conversion-rate improvement through structured testing. The emphasis on KPI ownership, quarterly reporting, and martech fluency reflects the operating rhythm common in mature SaaS organizations where marketing is expected to be accountable to revenue outcomes and to iterate using data.
This position is best suited to a marketer who prefers cross-functional program leadership, is comfortable translating performance data into decisions, and enjoys building repeatable campaign systems. It fits someone who wants to deepen expertise in B2B SaaS demand creation, particularly in environments that require tight alignment with product marketing, sales feedback loops, and an evolving technology stack.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
The world of marketing and advertising are being fundamentally reshaped. The explosion of generative AI, and the mandate for privacy-first personalization have created a tectonic shift. At the epicenter of this transformation is Snowflake.
We are seeking a Sr. Demand Generation Manager to seize this opportunity. This isn't about running campaigns for another SaaS product; it's about owning the demand engine for the Snowflake Platform team. For the candidate, this is a chance to operate at a massive scale, and put your name on a high-growth business.
You'll own campaigns including virtual events, reports, webinars, demos, and email, while optimizing through testing and analysis. You will excel at cross-functional collaboration with product marketing, content teams, and the Snowflake partner ecosystem. The ideal candidate is creative, collaborative, detail-oriented, data-driven, familiar with AI tools, and passionate about driving business growth.
AS A SR. DEMAND GENERATION MANAGER AT SNOWFLAKE, YOU WILL BE RESPONSIBLE FOR:
Campaign Management: Oversee the planning, execution and optimization of multi-channel demand generation campaigns, including webinars, virtual events, email marketing, content marketing, paid advertising, and the nurture strategy for our Platform product category.
Reporting: Set key performance indicators (KPIs), drive pipeline and measure growth in order to ensure the success of ongoing integrated campaign activities. Monitor and optimize paid programs to ensure best return on investments. Present quarterly on program metrics and planning.
Implement Testing Methodologies: Enhance the demand creation process, including response and conversion rates. You must have a passion for using AI tools to innovate and optimize program performance.
Cross-Functional Collaboration: Partner closely with Product Marketing and Content teams to ensure all campaigns are supported by compelling, persona-driven content that resonates with the target audience at every stage of the funnel. Actively seek Sales feedback on lead quality. Manage relationships with external agencies and vendors to ensure successful campaign execution and maximization of marketing technology stack efficiency.
WHAT YOU'LL HAVE:
Minimum 5 years of experience developing & executing integrated marketing campaigns.
Experience program-managing virtual events and webinars.
Experience growing a database organically.
Experience working with third-party publications and budget management.
Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, and more.
Excellent written communication skills: you will be developing direct response copy for email, social and landing pages.
Strong cross-functional leader: you will be working with many functions in the marketing organization and need to be able to lead projects and clearly communicate priorities
The ability to learn new technologies, products and systems quickly.
Expertise in understanding data and story telling.
Experience with and understanding of traditional, digital and emerging channels to create demand.
Familiarity with leveraging AI tools to drive efficiency
We love seeing our teams together. Plan to collaborate in the Menlo Park office with our team 3 days a week.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
