Why This Job is Featured on The SaaS Jobs
Competitive intelligence is becoming a core capability in enterprise SaaS, especially in categories where product differentiation is technical and buying committees include architects, data leaders, and finance. This role sits at that intersection, translating how a cloud data platform competes into clear positioning and field-ready narratives. The remit signals a mature SaaS organization where competitive context, analyst dynamics, and enablement are treated as strategic inputs to go-to-market execution.
For a SaaS career, the work builds durable leverage: learning to synthesize product and engineering detail into messaging that can be used across sales, marketing, and customer conversations. It also develops an operator’s view of market structure, win loss patterns, and how narrative and proof points influence pipeline outcomes. Experience here tends to transfer well across product marketing, strategic enablement, and broader GTM strategy roles in other SaaS businesses.
This role is best suited to professionals who enjoy cross-functional work and can move between technical depth and commercial clarity without losing accuracy. It fits someone comfortable owning a competitor portfolio end to end, building artifacts that others rely on, and engaging directly with internal stakeholders and external audiences such as customers and analysts.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
Snowflake’s competitive intelligence team develops content to sharpen Snowflake’s differentiation and competitive positioning for our sales and marketing teams. Competitive intelligence teammates collaborate deeply with subject-matter experts across product, engineering, Field CTO, sales, and marketing teams. As a CI lead, you will be responsible for owning competitive positioning for our key competitors and enabling our field-facing teams to compete and win. This is a hybrid role that can be based in Menlo Park, CA; Dublin, CA; or Bellevue, WA.
AS A COMPETITIVE INTELLIGENCE LEAD YOU WILL:
Synthesize technical information to build concrete, simple-to-understand content and deploy value propositions to accelerate sales wins
Work with GTM teams to build effective competitive sales strategies and develop assets including product demonstrations, collateral, and tools
Contribute to Snowflake’s competitive intelligence strategy and charter, which includes both competitive intelligence and analyst relations
Strengthen Snowflake’s differentiation as an AI Data Cloud and bring it to market through our sales and marketing channels
Engage directly with customers, analysts, sales, product, engineering, Field CTO, and other teams at Snowflake to understand and synthesize competitive advantages and disadvantages
Distill complex competitive information into simple, persuasive, and accurate messaging
Create and edit messaging, content assets, and sales enablement assets to be used by Snowflake marketing and sales teams
Leverage data to identify opportunities, guide decisions, and measure the performance of go-to-market activities
OUR IDEAL CANDIDATE WILL HAVE:
7+ years of experience as a competitive intelligence practitioner
5+ years of experience in the fields of data analytics, database, or cloud computing.
Consideration may be given to those with extremely relevant product marketing, product management, and/or technical sales experience
Prior experience in the world of data
Customer-facing experience
Ability to understand and synthesize technical information
Strong presentation and communication skills
Ability to build relationships and work successfully across functions
BA/BS required
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
