Why This Job is Featured on The SaaS Jobs
This Product Marketing Lead role stands out in the SaaS landscape because it sits at the intersection of a horizontal cloud platform and a clearly defined industry motion. Manufacturing remains a complex buyer environment for enterprise SaaS, with multiple stakeholders and domain-specific workflows, which makes positioning and use case articulation central to adoption.
For a SaaS career, the work maps closely to core product marketing levers that transfer across categories: building differentiated messaging for technical products, translating platform capabilities into outcomes, and partnering tightly with sales and demand teams to operationalise go-to-market programs. The emphasis on data-informed decisions and measurable campaign outcomes reflects how mature SaaS organisations evaluate marketing impact alongside product and revenue goals.
This role is best suited to a marketer who prefers operating as a strategic connector across functions, balancing narrative craft with structured execution. It will fit someone comfortable engaging both technical and executive audiences, and who is motivated by developing deep vertical fluency while working within a broader platform story.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
At Snowflake, we're redefining what’s possible with data and AI. From our inception, we've been driven by a singular mission: to build a cloud data platform that empowers every user with accessibility, affordability, and unmatched performance. With our unique architecture designed for the cloud from the ground up, Snowflake seamlessly blends the power of core data warehousing, native AI capabilities, privacy-preserving collaboration and the flexibility of the cloud—all at a fraction of the cost of traditional solutions.
As the Product Marketing Lead for Snowflake’s Manufacturing vertical, you will be the strategic marketing lead for the company’s offerings in this fast-growing industry. You’ll be responsible for crafting and communicating compelling go-to-market programs that illustrate how Snowflake’s AI Data Cloud empowers the manufacturing ecosystem to solve their most critical business challenges. This includes supporting key sub-industries including industrial manufacturing, automotive, energy, aerospace, high-tech, and more.
AS A PRODUCT MARKETING LEAD YOU WILL:
Collaborate with cross-functional teams, including go-to-market strategy, sales, and demand generation, to lead planning and ensure the cohesive execution of marketing strategies that drive awareness, adoption, and industry growth.
Develop and execute go-to-market strategies tailored to the manufacturing industry, including positioning, messaging, and differentiation strategies that align with market needs
Create compelling and differentiated messaging, value propositions, thought leadership content, sales assets, customer stories, and industry-specific collateral to be used by Snowflake marketing and sales teams, as well as partner teams
Work closely with the sales organization to drive use case implementation and product adoption through sales plays and enablement materials that empower sales teams to effectively engage and win in the market
Establish Snowflake as a trusted thought leader in manufacturing data transformation through industry events, webinars, blogs, and customer advocacy initiatives
Execute and be accountable for the success of go-to-market campaigns
Leverage data to identify opportunities, guide decisions, and measure performance of go-to-market activities
Engage with customers, partners, and sales teams to gather insights and amplify Snowflake’s value proposition and messaging in the manufacturing industry
OUR IDEAL CANDIDATE WILL HAVE:
8+ years of experience in product marketing or related experience; knowledge of and experience in the manufacturing industry is preferred
Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries
Exceptional written communication skills and ability to synthesize complex, technical information into clear and concise presentations and plans that resonate with executive-level and technical audiences
Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner
Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem
Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives
BA/BS, MBA preferred
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
