Why This Job is Featured on The SaaS Jobs
Field marketing roles that sit squarely on acquisition are a clear signal of how mature a SaaS go to market motion has become. This listing stands out because it focuses on net new logo creation and territory level execution, combining account based programs, sales development alignment, partner collaboration, and executive engagement. In the SaaS ecosystem, that blend is typically where marketing is expected to translate product narrative into measurable pipeline outcomes across regions.
For a SaaS career, this kind of scope builds durable operating skills. It develops fluency in the mechanics of pipeline attribution, program mix decisions, and the handoffs between marketing and sales that determine conversion. Managing a team while remaining close to execution also strengthens the ability to scale repeatable playbooks, a competency that transfers across enterprise SaaS, platform businesses, and category creators.
This role fits professionals who prefer structured experimentation over broad brand work, and who enjoy working through cross functional influence with sales leadership and adjacent marketing teams. It is well matched to field marketers ready to own a regional acquisition motion end to end, with enough experience to mentor others and enough curiosity to keep refining how demand is generated and measured.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
Snowflake is about empowering enterprises to achieve their full potential and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology and careers to the next level.
Snowflake Inc. is seeking a dynamic, results-oriented Senior Manager of Field Marketing- Acquisition, based in San Francisco or New York, to lead our Acquisition Field Marketing Team. In this role, you will own and evolve the strategic marketing vision for the acquisition sales motion, accelerating adoption of Snowflake’s AI Data Cloud. You will manage a team of individual contributors, leading the design, execution, and measurement of field marketing programs that drive pipeline growth and customer acquisition. Success in this role requires strong cross-functional leadership, close alignment with sales and marketing, and the ability to influence stakeholders at all levels.
Responsibilities:
Own the field marketing strategy for Acquisition, focused on net-new logos.
Design and lead integrated field programs: combining ABM, SDR alignment, partner co-marketing, and executive engagement to drive demand
Oversee high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) as part of a broader acquisition strategy
Optimize campaign mix and strategy based on KPIs including account engagement, pipeline impact, and ROI
Partner closely with Sales leadership to align on territory plans, account strategy, and pipeline goals
Build strong relationships with cross-functional teams (Growth Marketing, Product Marketing, Brand, Customer Marketing, SDR Teams and Partner Marketing)
Fostered a collaborative, growth-oriented team through continuous support, professional development opportunities, and defined career pathways.
Required Skills & Experience:
8+ years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions.
Proven success driving pipeline creation and revenue impact in close partnership with commercial and enterprise sales teams
Bachelor’s degree in marketing, business, or related field (MBA preferred)
4+ years of people management experience, including managing 5+ direct reports
Strong executive presence and ability to influence Sales leaders
Data-driven mindset with experience measuring pipeline, ROI, and impact
Comfortable operating in a fast-paced, growth-oriented environment
Knowledge of using marketing tools like Marketo, Salesforce, wordpress
Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
Must be legally authorized to work in the United States without restriction
This position requires a hybrid work schedule requiring 3 days per week in office.
HOW WILL YOU MAKE YOUR IMPACT?
Apply today to bring your enthusiasm, creativity, and expertise to Snowflake, where you’ll play a pivotal role in advancing our Field Marketing Acquisition efforts. Enjoy high visibility and close partnership with Sales leadership, build scalable acquisition programs from the ground up, lead a team while staying close to execution, and make a direct impact on pipeline and revenue growth—driving adoption of Snowflake’s AI Data Cloud. If you’re a senior field marketer who excels at running events, leading people, and driving growth, we want to hear from you.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
