Why This Job is Featured on The SaaS Jobs
Partner marketing sits at the centre of how many B2B SaaS companies scale distribution beyond direct sales, and this role is a clear example of that motion. The remit spans technology and channel partners, regional sales alignment, and customer facing field initiatives, all common levers for SaaS firms building repeatable partner sourced pipeline. The inclusion of MDF planning and optimisation also signals a structured approach to partner investment and accountability.
For a SaaS marketing career, the value here is in learning how to translate a product’s positioning into co-marketed programs that partners can execute, then tying activity back to measurable outcomes. Experience coordinating webinars, events, email, and content across multiple stakeholders builds the operational muscle needed in SaaS go to market teams. The emphasis on reporting and using tools like Salesforce reinforces a metrics oriented approach that transfers well across demand gen, channel, and revenue marketing paths.
This role suits a marketer who prefers cross functional work and can manage ambiguity while processes are still being refined. It will fit someone comfortable balancing creative production with program governance, and who enjoys working across regions with internal teams and external partners. It is also a strong match for professionals aiming to deepen expertise in partner led growth within B2B SaaS.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Your role
Partner Marketing Representatives are aligned with our external partners (technology partners, ISV partners, channel partners, integration partners), internal partners (channel marketing, business development, channel sales), and act as a hub for all marketing activity. The Partner Marketing Team is seeking a Partner Marketing Manager to support these efforts, including the execution of partner-led, customer-facing field initiatives aligned with regional sales priorities.
This position reports to our Sr. Manager, Partner Marketing.
What you’ll do
- Support recruitment and lead generation of new partners through the management and execution of partner-led and regionally aligned events, email campaigns, webinars, and content creation.
- Produce impactful channel content necessary to support the channel communications strategy and outline a plan to execute. This includes leveraging/refining existing content and creating new content.
- Overseeing Market Development Fund (MDF) planning, allocation, and optimization, ensuring funds are used effectively to drive partner performance.
- Collaborate with channel managers and regional sales teams to develop strong GTM plans and execute partner-led and customer-facing field marketing activities such as events, webinars, and in-market programs.
- Manage the end-to-end build of marketing programs for partner recruitment and activation, including customer-facing field programs executed in partnership with regional sales teams, by collaborating with creative teams, product marketing, and sales teams.
- Work with internal and external teams on the scope of work, project timeline, and resources needed for the effective execution of partner marketing deliverables.
- Measure and report on the effectiveness of partner marketing programs and activities.
- Support field execution for partner-led initiatives by coordinating regional activities, local events, and sales enablement needs.
Skills you’ll bring
- 5+ years of related partner marketing/demand generation experience.
- Experience working in early-stage programs where processes are loosely defined and constantly being improved.
- Channel Marketing and/or Channel Communications experience (Marketing & Communicating “to” partners).
- Familiarity and experience with B2B omni-channel/demand generation marketing tactics (e.g., website, email marketing, content marketing, PR, and events), including customer-facing and regionally executed programs in partnership with sales teams.
- Experience working with Salesforce.
- Team-oriented, creative, adaptable, driven, and attentive to detail.
- Data-driven decision maker with experience analyzing and reporting on program results.
- Experience working in high-growth, B2B start-up environments.
- Comfortable working with remote teams located in multiple regions across the globe.
- Excellent written and oral communication skills.
- Stellar project management skills.
- Experience working in the telephony/collaboration space is a plus.
