About Checkr Tenant
Checkr is transforming the entire screening process end-to-end, from identity verification to credit/criminal checks, income checks, and more—a comprehensive integration unmatched by other providers.
For over a decade, Checkr has been the trusted backbone for 130,000 businesses, processing background checks for more than 60 million people each year. Checkr Tenant leverages the best-in-class exclusive datasets, including instant income verification via Truework and access to a constantly updated criminal records database on over 250 million people. It allows rental companies of any size to evaluate applicants faster, more accurately, and with greater compliance, all from a single convenient product.
About the team/role
Checkr Tenant is looking for a Growth Marketing Manager to support and expand our Tenant screening product. Checkr Tenant is a brand-new offering and has shown great momentum with landlords and property managers. We're excited to make our first marketing hire in this area.
This role will report to the Checkr Tenant GM. It will be instrumental in shaping and scaling growth across search (organic & paid), performance marketing channels, web, social, email, and product marketing.
The ideal candidate will have a generalist growth marketing background, with proven success building and executing B2B and B2BC marketing strategies. This is a high-leverage opportunity to rapidly scale new products within a mature marketing organization.
What you’ll do
- Growth Strategy: Define the growth and user acquisition strategy for the tenant business line – spanning search (organic & paid), web, email, social, and programmatic channels, while overseeing execution through appropriate team stakeholders.
- AI-driven SEO: Lead B2B and B2BC content strategy, utilizing AI tools to generate efficiencies across our entire content generation process.
- Website Strategy: Collaborate with the core marketing team to enhance B2C website performance through experimentation and optimization.
- Paid Acquisition: Define the strategic direction and performance goals for B2C paid campaigns across social, display, search, and video; partnering with internal teams or external agencies to steer execution and optimization.
- Product Positioning: Refine personas and value propositions in collaboration with Product for stronger resonance and differentiation.
- Channel Testing & Analytics: Design and run experiments across acquisition channels, analyze performance data, refine targeting, and attribute results to inform strategy.
- Cross-functional Collaboration: Work closely with product and engineering teams to continuously adapt our strategy based on the product roadmap and insights into what is working.
What you bring
- 6+ years of experience in digital marketing across SEO, performance marketing, email, social, and product marketing, ideally in high-growth B2C environments.
- Familiarity with AI-driven content engineering tools and workflows.
- A creative, test and learn mindset, particularly when it comes to testing cutting-edge AI solutions and tools.
- Background in B2B and B2C marketing, preferably in a high-growth tech environment.
- Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency.
- Strong analytical skills and a data-driven approach to decision-making.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Proficient with basic analytical tools (Google Sheets/Excel, Omni, Google Analytics).
- A desire to constantly improve and zero patience for inefficiency.
- Self-starter: go-getter attitude who likes to get things done on their own initiative.
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.
What you’ll get
- Opportunity to do 0 → 1 in a new business unit – define the strategy, execution, tools etc
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive cash and equity compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
