Why This Job is Featured on The SaaS Jobs
Performance marketing remains one of the most measurable levers in B2B SaaS, and this role sits directly on that acquisition engine. With an emphasis on paid social, display, and video, it reflects how modern SaaS companies blend channel execution with full-funnel thinking, aligning targeting and creative with downstream conversion. The cross-functional touchpoints mentioned signal an environment where performance media is tightly connected to product positioning and commercial outcomes, not treated as a standalone spend line.
For a SaaS career, the durable value here is learning how to operate paid programs as a system: experimentation discipline, performance analysis, and translating insights into decisions that other teams can act on. Experience partnering with creative, web, and sales-adjacent stakeholders tends to transfer well across SaaS orgs, where acquisition quality and message-market fit matter as much as volume. The role also builds muscle in setting efficiency standards and scaling what works across multiple channels.
This position is best suited to someone who prefers evidence-led iteration, enjoys balancing strategy with hands-on campaign management, and is comfortable communicating performance narratives to varied stakeholders. It fits a marketer aiming to deepen paid acquisition craft within a product-led, metrics-oriented SaaS context.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
What's the opportunity?
We’re looking for a Performance Marketing Manager with deep expertise across paid social, display, and video to take our multi-channel acquisition strategy to the next level. If you thrive in a fast-moving, data-driven environment and are motivated by driving measurable growth at scale, this role is for you.
You’ll help lead Intercom’s paid acquisition programs, playing a critical role in how we acquire high-quality leads and customers. In this highly collaborative role, you’ll build and run cross-channel paid campaigns, partner closely with creative and integrated marketing teams, and turn performance data into insights that fuel our growth engine and set new standards for efficiency.
What will I be doing?
- Lead and scale Intercom’s performance marketing programs across paid social channels (LinkedIn, Facebook, and beyond), display and video to acquire new Fin and Intercom customers.
- Develop paid marketing strategies that ladder up to broader integrated campaign objectives - driving audience engagement, demand, and acquisition across the funnel.
- Partner with creative, brand, and integrated teams to contribute to development of high-performing assets - bring channel insights that help shape concepts, messaging, and visual direction.
- Analyze in-market campaign performance and make data-driven decisions to refine and improve results against business objectives.
- Run structured A/B tests and experiments to increase efficiency, boost ROI, and uncover scalable growth opportunities.
- Collaborate with marketing, sales, and web teams to align ad messaging with high-converting landing pages.
- Identify and act on new growth opportunities across the funnel, surfacing strategies grounded in performance data.
What skills do I need?
- 3+ years of hands-on experience running paid social, display, and video campaigns, ideally in high-growth environments.
- Deep expertise with paid social platforms (LinkedIn, Facebook/Meta), with a strong grasp of direct response and performance-driven campaigns.
- An understanding of integrated, full funnel campaign development and how creative, content, and targeting work together.
- Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.).
- A balance of strategic thinking and tactical execution—you know when to zoom out for the big picture and when to dive into the details.
- Analytical and curious by nature—you love digging into data, solving problems, and turning insights into actionable decisions.
- Clear and confident communicator—able to distill complex performance data into simple, impactful takeaways for stakeholders at every level.
Bonus skills & attributes
- Paid acquisition experience in B2B or SaaS.
- Comfort with SQL for deeper data analysis.
Benefits
We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews - great work is rewarded!
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for Intercomrades, friends, and family!
*Proof of eligibility to work in the United States is required.
The base salary range for candidates within the San Francisco Bay Area is $123,900-$148,028. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
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