Why This Job is Featured on The SaaS Jobs
Field marketing remains a pivotal lever in B2B SaaS when growth depends on aligning regional demand generation with how software is evaluated and bought locally. This role stands out for its explicit focus on international markets, where localisation, partner ecosystems, and in-market insight often determine whether a global narrative translates into pipeline across EMEA and APAC. The remit also signals a SaaS organisation operating with clear cross-functional interfaces between Marketing, Revenue, Product Marketing, Sales, Customer Success, and Partnerships.
From a SaaS career perspective, the work builds durable operating skills in go-to-market execution that travel well across companies and categories. Managing regional programs forces a disciplined approach to segmentation, messaging adaptation, and measurement, while staying close to competitive context and buyer behaviour. The emphasis on enablement assets and post-event follow-through also reinforces an end-to-end view of the funnel, not just top-of-funnel activity.
The role is best suited to marketers who prefer orchestrating across functions and balancing strategy with hands-on delivery. It fits professionals who enjoy combining qualitative market learning with performance data, and who are comfortable representing marketing in revenue-adjacent conversations. An interest in multi-region SaaS go-to-market mechanics and partner-led channels will align particularly well.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Location
United Kingdom Remote
Employment Type
Full time
ABOUT THE TEAM
The marketing team amplifies Mural’s story to the world through creative, strategic, and measurable programs that drive awareness and engagement. We’re a collaborative group of marketers, storytellers, and relationship builders passionate about connecting with customers and partners in meaningful ways. Together, we shape how the world experiences Mural through events, partnerships, and thought leadership.
YOUR MISSION
You’ll shape how Mural shows up in key international markets by localizing our marketing, events, and demand generation efforts across EMEA and APAC. This role isn’t just about running events, it’s about understanding how buyers make decisions, staying close to the customer, and adapting our global strategy so it resonates culturally and commercially in each region.
You’ll partner closely with Revenue, Product Marketing, Demand Gen, Sales, CS, and our Partnerships & Events Director to build pipeline, capture competitive intelligence, and create local experiences that reflect how business is done in each market.
WHAT YOU'LL DO
Develop, collaborate and localize go-to-market strategies for EMEA and APAC markets, working closely with Marketing, Product, Sales, and CS.
Gather and analyze data on market trends, competitor activities, and customer needs to inform positioning and messaging for each region.
Develop tailored sales enablement materials, presentations, battlecards, case studies, and product content optimized for local buyers and industries.
Be a subject matter expert to influence segmented integrated marketing campaigns thatdrive leads, accelerate sales cycles, and strengthen brand recognition in the region.
Cultivate relationships with strategic partners, agencies, and industry influencers within both EMEA and APAC SaaS ecosystems.
Support virtual and in-person events, including trade shows, customer meetups, partner events, and webinars.
Manage event messaging, logistics, coordination with sales, and post-event lead follow-up.
What You'll Bring
5+ years of experience in field marketing, product marketing, or regional marketing roles within a B2B SaaS company.
Demonstrated expertise in planning and executing go-to-market campaigns and events for complex, multi-product SaaS offerings, ideally in both EMEA and APAC markets.
Strong understanding of B2B SaaS selling motions, lead generation, sales enablement, and customer lifecycle marketing.
Analytical and data-driven; experienced in using tools such as Salesforce or HubSpot.
Outstanding project management and organizational skills; proven ability to manage multiple complex projects simultaneously.
Excellent communication and presentation skills; ability to craft high-impact messaging for technical and business audiences.
Collaborative, proactive approach; able to influence and partner effectively across sales, product, marketing, and executive teams.
Willingness to travel (approximately 25%) as needed.
Fluency in English is required; additional language proficiency relevant to EMEA is a strong plus.
Equal Opportunity
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
