Why This Job is Featured on The SaaS Jobs
Synthesia sits in a distinctive corner of the SaaS landscape where product adoption is driven as much by narrative as by features. As an AI video platform used in enterprise settings, the company operates in a category where credibility, education, and cultural relevance all influence demand, making social channels a meaningful lever rather than a supporting tactic.
For a SaaS career, this role offers exposure to how modern SaaS brands build distribution across multiple platforms while staying anchored to a clear point of view. Owning social presence across LinkedIn, X, Instagram, TikTok, and YouTube creates a practical understanding of channel fit, community feedback loops, and how performance signals translate into editorial decisions. The remit also touches a common SaaS challenge: communicating a complex product area in language that travels.
This position suits a practitioner who prefers autonomy and can move between creative judgment and measurement without over-indexing on either. It will appeal to someone who enjoys shaping voice, engaging in public conversation, and coordinating with in-house creators, while staying attentive to how SaaS audiences interpret new technology narratives over time.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.
As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
About the role
Most people think AI is coming for their job. We think it's coming for the boring parts of it.
We’re not looking for a social media manager. We’re looking for a Social Media Lead — someone who’s plugged into the conversation at a level that goes beyond posting. Someone who understands that the debate happening right now around AI and human creativity is one of the most consequential of our time, and who wants to be an active voice in shaping it.
Less Gordon Ramsay, more Anthony Bourdain.
You'd own how Synthesia shows up across LinkedIn, X, Instagram, TikTok, and YouTube. Not just posting. Thinking. Helping figure out what a leading AI company should sound like in culture, and then making it happen.
You'll work within brand foundations built by people who've shaped some of the most iconic companies in the world. But social is its own language and we know that. You'll have a real say in how the voice evolves.
The team
You'll report into the Head of Social Media and work alongside a team of six, including videographers, editors, and creators who produce exceptional content in-house across every format and channel.
This team can make anything. What they need from you is someone who knows how to make it travel. You'll be the distribution brain of the group, helping everyone point their energy in the right direction, understanding what works where and why, and making sure the best ideas actually reach the people they should
What you'll be doing
Owning Synthesia's presence across LinkedIn, X, Instagram, TikTok, and YouTube, day to day and long term
Shaping the social voice and narrative around AI, creativity, and the future of work
Building a content calendar that has rhythm without losing soul
Engaging with our community in a way that’s fun, thoughtful and real
Tracking what works, spotting trends, and knowing when the numbers are telling the story and when they're not
We'd love to hear from you if...
You think in distribution. You don't just ask "is this good?" You ask "who is this for, where will it land, and how do we get it there?"
You're genuinely curious about AI and what it means for human creativity and the future of work.
You're optimistic about where this is going. You believe AI can make work more human, not less, and you want to help tell that story.
You know when something lands and when it doesn't, and you can usually explain why. Instinct first, data second.
You write well, with a point of view and a specific voice.
You're organised enough to run the machine, but you'd be bored in a role that was only that.
You don't need a brief to know what to post. You need room to move.
Location: London or New York · Full-time · Hybrid (3 days in office)
Why Synthesia
Imagine joining Airbnb, Stripe, or Figma when they had product-market fit, but the world hadn't completely realized it yet. That's where Synthesia is today. We hire the smartest, kindest, and most unrelenting people and let them do their best work, without distractions.
Learn more about our culture and principles here.
