Why This Job is Featured on The SaaS Jobs
Email remains one of the few SaaS channels that can bridge brand narrative, lifecycle education, and revenue conversion in a measurable way, and this role sits directly on that intersection. The scope spans nurture, behavioral triggers, reactivation, and sales-style sequences, reflecting a modern B2B SaaS GTM motion where marketing and sales outreach are designed as a coordinated system rather than separate lanes. The explicit partnership with a dedicated automation and systems counterpart also signals an environment where craft and infrastructure are treated as distinct disciplines.
For a SaaS career, the value here is in building durable operating muscle around segmentation, experimentation, and deliverability, not just copywriting. Ownership across 1:many, 1:few, and 1:1 programs develops a strong sense of buyer-stage messaging and signal-based communication, experience that transfers across lifecycle, demand gen, and revenue marketing roles. The emphasis on documented frameworks and editorial governance further builds skills in scaling quality across teams and tools.
This role fits a senior marketer who likes treating email as a product with inputs, feedback loops, and iteration. It will suit someone comfortable balancing creative judgment with analytical discipline, and who enjoys partnering closely with sales-adjacent stakeholders while keeping messaging standards consistent across varied send types.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
As our Sr. Email Marketing Manager, you will own how Gong shows up in the inbox — across both marketing nurture programs and 1:1 marketing-supported outbound. This is a craft role for someone who treats email as a conversion channel, not a delivery task, and who is equally fluent in brand-led nurture, lifecycle messaging, and the kind of sharp, sales-style emails that get replies. You think in audiences and angles, you use data to drive messaging relevance, and you use AI to explore options and accelerate iteration without sacrificing voice or judgment.
You work alongside a technical GTM Automation & Systems counterpart who owns the underlying infrastructure, audiences, and automation logic, and together you build the most engaging, highest-converting email engine Gong has run yet.
RESPONSIBILITIES
- Own Gong's email across the full lifecycle from 1:many brand and nurture programs to 1:few segment campaigns to 1:1 sales-style outreach that drives MQL conversion, ensuring every send has a clear audience, purpose, and next action
- Write, edit, and continuously optimize email copy that drives engagement and conversion: nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences
- Support the automated sales MQL follow up and signal-led motions in partnership with Pipeline Ops and Sales leadership, building Gong Engage flows, reply-driving templates, and personalization frameworks that feel human, relevant, and worth responding to
- Develop and maintain a library of email frameworks, voice and tone guidelines, subject line patterns, and reusable messaging components that scale across programs without flattening into generic SaaS-speak
- Build and run a structured testing program, subject lines, send times, angles, CTAs, length, format, personalization depth, and turn results into documented best practices the broader team can apply
- Partner closely with the Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging that matches the moment, the signal, and the buyer's stage
- Own email engagement quality and deliverability from a content perspective: sender reputation, engagement rates, list health signals, spam triggers, and brand consistency across every send
- Use AI tools as a core part of your craft, to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions
- Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to ensure email programs reflect current GTM priorities, campaigns, and segment narratives
- Establish QA standards, copy review processes, and editorial governance so every email that goes out, whether from Marketing or through Engage, meets a consistent quality bar
QUALIFICATIONS
- 5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software, with demonstrated ownership of both marketing nurture programs and sales-style 1:1 email motions
- Deep understanding of the difference between marketing email and sales emails as channels
- Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms like Gong Engage, Outreach, or Salesloft
- Proven track record running structured email experimentation programs (A/B and multivariate testing), with the analytical rigor to separate signal from noise and turn results into repeatable patterns
- Strong working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM and GDPR
- Working understanding of GTM strategy fundamentals, including ICP, personas, buying stages, and signals
- Background working in environments where marketing email and SDR outreach are tightly coordinated (e.g., Marketo + Gong + Salesloft/Outreach + Salesforce); experience writing for or partnering with sales teams is preferred
- Strong editorial instincts paired with strong data instincts; you obsess over the narrative, a single subject line, and the conversion rate of a 12-step nurture with equal energy
- Collaborative systems thinker who can partner closely with a technical automation counterpart, translate strategy into messaging, and document craft so others can apply it
PERKS & BENEFITS
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
The annual salary hiring range for this position is $157,000 - $210,000 USD.
Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.
We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.
Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.
To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.
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