Why This Job is Featured on The SaaS Jobs
This Senior Manager, Field Marketing role sits at a classic SaaS growth junction: translating a defined product category into repeatable regional demand. In a B2B platform business selling to finance leaders, field marketing tends to be a primary lever for creating buying moments through account-based programs, events, and coordinated campaigns that connect directly to pipeline outcomes.
For a SaaS career, the work builds durable operating muscle in how revenue teams run. Ownership of a bi-annual ABM plan, multi-channel orchestration, and performance reporting strengthens the ability to manage marketing as a measurable system rather than a set of activities. The emphasis on Salesforce and marketing automation also signals experience with the core tooling and attribution expectations common across modern SaaS go-to-market organizations, alongside budget stewardship and vendor management.
This position fits someone who prefers structured planning, cross-functional partnership with sales leadership, and data-informed iteration. It also suits a manager ready to balance strategy with hands-on program execution while guiding other marketers, particularly in environments where regional priorities and account focus need to stay tightly aligned to revenue targets.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Senior Manager, Field Marketing
Location: Remote, USA
Employment Type: Full-Time
Compensation: $120,000.00 - $149,750.00 (Range applies to US candidates only) + Benefits/Variable Comp - Range may vary based on experience.
Benefits Offered: Vision, Medical, Life, Dental, 401K
Summary
OneStream Software is seeking a Senior Manager, Field Marketing to join its Demand Generation team. As a leading corporate performance management (CPM) platform for the office of finance, OneStream is looking for an experienced professional who will be responsible for the strategic development and execution of a comprehensive Field Marketing plan for an assigned region. This role may be aligned with Field Marketing Managers and/or Specialists and will work closely with OneStream’s Marketing and Sales teams to create and execute demand generation plans that drive consistent, high‑quality pipeline.
Primary Duties and Responsibilities
- Lead the development and execution of a bi‑annual, ABM‑driven Field Marketing strategy that accelerates regional pipeline growth and aligns to priority account needs.
- Build integrated, multi‑channel programs spanning in‑person and virtual events, experiential activations, digital campaigns, targeted email, direct mail, and social engagement to drive measurable account impact.
- Maintain deep expertise in OneStream’s product portfolio to ensure all programs reinforce core messaging and solution positioning.
- Partner with Regional Sales Leaders to align on pipeline targets, account priorities, and territory strategies, ensuring marketing initiatives directly support revenue goals.
- Collaborate with Marketing peers including Campaigns, Channel/Alliances, and Product Marketing to ensure cohesive execution and maximize program reach and effectiveness.
- Provide leadership and mentorship to regional Field Marketing Managers and Specialists, fostering strategic thinking and operational excellence.
- Use data, analytics, and historical performance insights to optimize channel mix, refine ABM strategies, and improve pipeline contribution.
- Deliver quarterly performance reporting with trends, insights, and recommendations for continuous improvement.
- Source, evaluate, and negotiate with third‑party vendors to secure high‑quality services and competitive pricing.
- Manage and optimize regional marketing budgets with accurate forecasting and disciplined spend management.
Required Education and Experience
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- 7+ years of experience in global B2B field marketing, demand generation, or regional marketing within a technology or software environment.
- Demonstrated experience building and executing regional field marketing plans that support pipeline creation and deal progression.
- Strong working knowledge of Salesforce and common marketing automation platforms (e.g., HubSpot or equivalent).
- Proven experience managing marketing budgets and measuring program ROI.
Preferred Education and Experience
- Experience supporting enterprise or mid‑market B2B sales organizations.
- Familiarity with ABM strategies and multi‑channel campaign orchestration.
- Prior exposure to enterprise software categories such as:
- SAP Outlooksoft BPC
- SAP BOFC (Cartesis)
- Hyperion HFM, FDM, Planning, Essbase, Enterprise
- IBM Cognos or other EPM solutions
Knowledge, Skills, and Abilities
- Exceptional written and verbal communication skills; confident communicating with and presenting to all levels of organizational management, especially senior sales leadership.
- Strong comprehension of and experience with Field Marketing processes and best practices.
- A data-driven mindset with deep affinity for marketing metrics and analytics.
- Fiscally responsible with a pragmatic approach to planning and budgeting.
- Organized, with the ability to manage and prioritize a variety of projects.
- Self-motivated, self-starter with the ability to work independently.
- Strong reasoning skills.
- Independent thinker, uses good judgement.
Supervisory Responsibilities
- This position will have supervisory responsibility.
Travel
- Travel is estimated at 20-30%
Who We Are
OneStream is how today’s Finance teams can go beyond just reporting on the past and Take Finance Further™ by steering the business to the future. It’s the only enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution. Our vision is to be the operating system for modern finance, digitizing core financial functions and empowering the CFO to become a critical driver of business strategy. To learn more visit www.onestream.com.
Why Join The OneStream Team
- Transparency around corporate structure, salary, and benefits
- Core value of customer success
- Variety of project work (not industry-specific)
- Strong culture and camaraderie
- Multiple training opportunities
Benefits at OneStream
OneStream employees are passionate, hardworking individuals who go above and beyond to keep our customers happy and follow through on our mission statement. They consistently deliver the best and in turn, we make every effort to keep them cared for and happy. A sample of the benefits we provide are:
- Excellent Medical Plan
- Dental & Vision Insurance
- Life Insurance
- Short & Long Term Disability
- Vacation Time
- Paid Holidays
- Professional Development
- Retirement Plan
All candidates must be legally authorized to work for any company in the country where this position is located without sponsorship.
OneStream is an Equal Opportunity Employer.
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