Why This Job is Featured on The SaaS Jobs
Field marketing roles in B2B SaaS increasingly sit at the point where brand work must prove commercial impact, and this position is built around that intersection. The remit spans in person and hybrid programs across North America, with clear linkage to pipeline, sales engagement, and post event follow through. It is also notable for its emphasis on operational rigor, from staffing models to vendor management, rather than treating events as standalone moments.
For a SaaS marketer, the career value comes from learning how experiential channels integrate with the broader go to market system. Ownership of KPIs, reporting, and repeatable playbooks builds fluency in measurement and scalability, two themes that travel well across SaaS companies. Close partnership with Sales, Growth, Product Marketing, and Brand also develops the cross functional coordination that field leaders need as organizations mature.
This role fits someone who prefers hands on execution combined with structured process building, and who is comfortable being accountable for outcomes, not just activity. It will suit a marketing professional who enjoys translating creative concepts into enablement and operational plans, and who wants a North America scope with meaningful collaboration across internal teams and external partners.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
What's the opportunity?
Fin is looking for a Senior Field Marketing Manager, Brand Activations to help bring our most important in-person and hybrid experiences to life in North America. This role sits at the intersection of brand, demand generation, and sales, translating creative, high-impact experiences into measurable pipeline.
You’ll partner closely with our Brand Activations team, who own our strategic events, community programs, and product launches. Your focus will be ensuring those programs are set up to succeed in the field through strong sales enablement, thoughtful staffing, seamless on-site execution, and clear performance measurement.
This is a hands-on, highly cross-functional role for someone who thrives in fast-paced environments and is excited to build scalable systems from the ground up.
What will I be doing?
- Own field execution for key programs: Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations
- Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events
- Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact
- Build ancillary event programs: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline
- Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue
- Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine
- Collaborate cross-functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences
- Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution
What skills do I need?
- 6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment
- Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement)
- Strong experience supporting sales teams and building effective enablement programs
- Exceptional project management skills with the ability to juggle multiple complex initiatives
- Experience owning on-site execution for large-scale events and high-touch activations
- A builder mindset - you’re excited to create structure, processes, and playbooks where they don’t yet exist
- Strong communication and stakeholder management skills, with experience working cross-functionally and externally
- Data-driven approach to goal-setting, reporting, and optimization
- Willingness to travel as needed to support events
What success looks like
- Events consistently deliver measurable pipeline and influence revenue
- Sales teams are fully enabled and engaged in field programs
- Activations are executed seamlessly with strong attendee experiences
- A clear, repeatable playbook exists for scaling global field marketing efforts
- Strong partnerships are built across internal teams and external vendors
Benefits
We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews - great work is rewarded!
- Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for employees, friends, and family!
*Proof of eligibility to work in the United States is required.
The base salary range for candidates within the San Francisco Bay Area is $140,000 - $152,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). We also provide a full benefits package to all regular employees.
#LI-Hybrid
