Your role
At Dialpad, web engineering and design aren't separate disciplines — they're the same team. Our unified Design Organization brings together product designers, brand designers, and engineers who all build. We write code, ship products, and use AI as a core part of how we work, not as an afterthought.
As a Sr. Web Engineer on the Marketing Web team, you'll contribute to the full surface area: the marketing website, the internal tooling that powers it, and — critically — the AI-powered automations and integrations that connect Dialpad's marketing presence to the teams that maintain it. You will identify opportunities, prototype quickly, and ship to production. There is no handoff culture here.
This role sits at the intersection of marketing engineering, AI automation, and experience design. You'll work directly with designers, marketers, brand leads, and product teams to create a seamless, connected customer journey — from the first visit to a marketing page through to the Dialpad product itself. You'll be expected to bring your own ideas, take ownership, and build things that matter.
What You'll Do
- Identify and define automation opportunities across the marketing website, content workflows, QA pipelines, and the broader customer journey.
- Build prototypes quickly to validate ideas, then take them to production — you own the full arc from idea to shipped.
- Design and implement agentic workflows and internal AI tools that reduce manual overhead and unlock capabilities for the entire organization.
- Integrate AI tooling into real publishing, deployment, and personalization workflows — not demos, actual production systems.
- Stay on the cutting edge of AI tooling: you know what's new, you've tested it, and you have a strong point of view on what's worth adopting.
- Contribute meaningfully to the codebase — writing features, fixing bugs, and reviewing PRs with depth.
- Build and maintain components, pages, and templates that reflect Dialpad's design system and brand standards with consistency and precision.
- Own performance, accessibility, and AEO/SEO at a technical level — you diagnose proactively; you don't wait for reports.
- Maintain and improve the internal publishing platform and tooling that the team depends on every day.
- Partner with the unified Design Organization to create a seamless experience from marketing touchpoints through to the Dialpad product.
- Build integrations that bridge the gap between marketing, sales, and product — personalization, sign-up flows, onboarding hooks, attribution, and beyond.
- Collaborate with designers, brand leads, marketers, and product engineers as a peer contributor — you speak their language and earn trust through craft.
- Surface opportunities to make the Dialpad product experience better through what you learn from the marketing surface.
- Set and uphold frontend standards for code quality, accessibility, and performance across the marketing web stack.
- Help define how AI-assisted development is done on this team — effective prompting, code review rigor for AI output, and knowing when to push back.
- Be a multiplier: when you learn something, you share it; when you build something reusable, you document it.
- Evaluate new tools and frameworks with a critical eye — adoption is earned, not assumed.
What You'll Bring
- 5+ years of frontend or full-stack web engineering experience, with meaningful time on marketing or growth web surfaces.
- Active, daily use of AI coding tools — Claude Code, Windsurf, or equivalent — with a concrete point of view on how to get real value out of them and when they fall short.
- Demonstrated experience building AI-powered automations or internal tooling that shipped to production.
- Strong proficiency in modern JavaScript/TypeScript, Vue or React, HTML, and CSS.
- Experience with headless CMS platforms, static site generators, or component-driven marketing stacks.
- A high-ownership builder mindset — you identify problems, propose solutions, and drive them to completion without waiting to be directed.
- Strong communication skills: you work well with designers and non-engineers, and you translate technical constraints into clear decisions.
