Why This Job is Featured on The SaaS Jobs
Public sector go to market remains a distinct lane in B2B SaaS, where procurement cycles, compliance expectations, and stakeholder complexity reshape how demand is created. This Public Sector Marketing Manager role stands out for its focus on Federal and for the explicit emphasis on channel and partner motions, a common route to scale in government markets where resellers and distributors influence reach and credibility.
From a SaaS career standpoint, the work builds durable experience in integrated campaign design tied to pipeline outcomes, including measurement and iteration across both direct and partner sourced efforts. Managing partner programs and MDF style initiatives also develops a practical understanding of ecosystem marketing, enablement, and cross functional alignment with sales and channel teams, capabilities that transfer across many SaaS categories beyond public sector.
The position is best suited to a marketer who prefers structured, stakeholder heavy environments and is comfortable balancing strategy with operational follow through. It will fit someone who enjoys collaborating across internal teams and external partners, and who values analytical feedback loops to refine messaging, programs, and channel contribution over time.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
NinjaOne is growing, and we're looking for a highly skilled and motivated Public Sector Marketing Manager to join our team. This is an exciting opportunity to be at the forefront of driving growth in the public sector market, primarily within Federal sectors. You'llleverage your strategic marketing expertise to develop and execute high-impact campaigns that increase awareness, generate demand, and position NinjaOne's solutions as leaders in the space. A key part of this role will be building and activating channel and partner programs — collaborating with resellers, distributors, and strategic partners to extend our reach and accelerate pipeline in the public sector. As a key member of the marketing team, you'll work closely with cross-functional partners, channel teams, and the broader partner ecosystem to shape and influence NinjaOne's public sector strategy — making a real impact on the company's growth trajectory. We'reseeking a dynamic, results-driven individual with a deep understanding of the public sector and experience marketing through and with channel partners to lead key initiatives that accelerate demand and support our rapid expansion in this critical market.
Location - We are flexible on remote working from home, if you are located in the USA and reside in one of the following states – MDor VA. We have physical offices in Austin, TX and Tampa, FL.
Travel Requirement - Up to 40% representing NinjaOne at key industry events, product launches, and customer engagements.
Develop and execute strategic marketing plans to drive growth in the public sector (Federal, State & Local Government, K12-Higher Education) by leveraging a mix of face-to-face, digital, email, content, and targeted campaigns — including channel and partner-led motions.
Lead cross-functional teams and third-party agencies to create targeted messaging, content, and positioning that resonates with public sector stakeholders, channel partners, and resellers.
Build and nurture relationships with key internal stakeholders (sales, sales ops, marketing, channel teams) and external partners (resellers, distributors, vendors, associations) to ensure strategic alignment and campaign success.
Represent NinjaOne at industry events and conferences, with 25%+ travel required, to enhance brand presence, generate leads, and strengthen partner relationships.
Provide regular updates and reports to senior management, highlighting marketing initiatives, channel contribution, and results.
Demonstrated expertise in developing and executing integrated marketing strategies across digital, content, email, face-to-face, and partner-led channels.
Proven ability to build and maintain relationships with internal teams (sales, marketing, channel) and external stakeholders (channel partners, resellers, distributors, vendors, associations).
Experience designing and managing partner marketing programs, including co-marketing campaigns, MDF allocation, and partner enablement initiatives.
Strong communication and collaboration skills, with the ability to lead cross-functional initiatives that drive alignment across sales, channel, and marketing teams.
You align with our values Curiosity, Integrity, Kindness, Humility, & Builders and are committed to creating an environment where these values flourish in our teams.
NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries.
The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
This position is NOT eligible for Visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
