Why This Job is Featured on The SaaS Jobs
Channel marketing sits at the center of how many SaaS companies scale distribution without relying solely on direct sales. This Channel Marketing Manager role is notable because it is embedded in a Strategic Alliances function, where partner-led demand, enablement, and shared pipeline creation are core levers. The emphasis on tracking MDF ROI and PRM reporting signals a partner ecosystem that expects measurable contribution, which is increasingly common in enterprise SaaS go to market models.
For a SaaS marketer, this kind of seat builds durable skills in operating across indirect routes to market. It develops fluency in translating a central marketing strategy into repeatable partner programs, then instrumenting results by region, partner, and campaign. The mix of program execution and performance measurement maps closely to how SaaS teams optimize acquisition efficiency and attribution, and the cross functional collaboration mirrors the stakeholder complexity typical in B2B software.
This role tends to suit someone who enjoys structured coordination with external partners and internal teams, and who prefers work that blends planning with hands on delivery. It also fits marketers who are comfortable being accountable to data and process, and who want their SaaS experience to include partner ecosystems rather than only owned channels.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Channel Marketing Manager
Location: Remote, USA
Employment Type: Full-Time
Benefits Offered: Vision, Medical, Life, Dental, 401K
Gross Annual Base Salary: USD 75,000 - 97,500
Additional variable compensation and benefits may apply. Total compensation is based on experience, skills, and location using objective, job-related criteria.
Summary
OneStream is looking for a Channel Marketing Manager to join our Strategic Alliances team. This ole is responsible for extending the OneStream partner marketing activities by providing general marketing education, assistance in the development of campaigns, tracking MDF ROI, PRM tracking and reporting, and overall marketing guidance to the OneStream Alliance partner community.
The ideal candidate will be passionate about developing and helping others within OneStream and its community, have a high interest in the OneStream mission, and being an integral part of a collaborative, tight-knit team. A passion for technology, learning, and the ability to grow others are vital for success in this role.
The ideal candidate location is based in central or east time zones.
Primary Duties and Responsibilities
- Drive demand, enablement, and awareness among our global partner network.
- Create, organize, and execute marketing programs and campaigns that align with our global partner strategy and result in substantial new sales opportunity creation.
- Tracking of marketing development fund (MDF) ROI with executed programs.
- Collaborate across departments (global and field marketing, sales management, design, and operations).
- This role requires a mix of 40% strategy and 60% execution with a strong roll-up your sleeves attitude.
- Measure the impact of marketing efforts by partner, region, and program, while looking for ways to improve.
- Repurpose and customize existing programs, plays, and content to reach new audiences within accounts.
- Track engagement through our partner relationship management system.
- Create and distribute collateral, resources, and corporate marketing materials.
- Develop new ways to engage and excite the partner community.
- Work with Partner GTM teams to ensure alignment on objectives, strategy, and execution priorities to drive business impact for both parties.
Required Education and Experience
- 4+ years of marketing experience.
- Experience working with alliance partners on marketing program execution.
- Active AI Background in content creation.
Preferred Education and Experience
- Experience with marketing automation tools (HubSpot, Marketo, etc.).
- Experience in enterprise software (CPM/EPM a plus).
- Experience in both content development and PowerPoint creation.
- Excellent prioritization, organizational skills, and ability to work independently.
- Outstanding communication and analytical abilities.
Knowledge, Skills, and Abilities
- Organized.
- Possesses strong reasoning abilities.
- Self-motivated and proactive.
- Capable of independent thinking and exercising sound judgment.
- Makes decisions based on careful consideration.
- Able to evaluate advantages and disadvantages.
- Manages multiple tasks or projects simultaneously.
- Skilled in prioritization.
Travel
Who We Are
OneStream is how today’s Finance teams can go beyond just reporting on the past and Take Finance Further™ by steering the business to the future. It’s the only enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution. Our vision is to be the operating system for modern finance, digitizing core financial functions and empowering the CFO to become a critical driver of business strategy. To learn more visit www.onestream.com.
Why Join The OneStream Team
- Transparency around corporate structure, salary, and benefits
- Core value of customer success
- Variety of project work (not industry specific)
- Strong culture and camaraderie
- Multiple training opportunities
Benefits at OneStream
OneStream employees are passionate, hardworking individuals who go above and beyond to keep our customers happy and follow through on our mission statement. They consistently deliver the best and in turn, we make every effort to keep them cared for and happy. A sample of the benefits we provide are:
- Excellent Medical Plan
- Dental & Vision Insurance
- Life Insurance
- Short & Long-Term Disability
- Vacation Time
- Paid Holidays
- Professional Development
- Retirement Plan
All candidates must be legally authorized to work for any company in the country where this position is located without sponsorship.
OneStream is an Equal Opportunity Employer.
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