Why This Job is Featured on The SaaS Jobs
In the SaaS landscape, commerce platforms compete on differentiation that is both technical and narrative. A lead product marketing remit focused on a commerce solution signals a mature product area where positioning, segmentation, and adoption strategy materially influence revenue outcomes. With the role based in an office setting, it also suggests close partnership with product and go to market stakeholders, which is often where SaaS messaging sharpens into repeatable motions.
For a product marketing career in SaaS, this kind of scope builds durable strengths: translating complex product capabilities into market language, creating sales enablement that improves conversion, and using competitive and customer insight to guide roadmap conversations. Leading and developing a team adds another layer of leverage, since operating models, prioritisation, and measurement become part of the craft, not just asset creation.
This role tends to suit product marketers who enjoy owning a category level narrative and are comfortable being accountable for go to market coherence across functions. It is a strong match for professionals who like balancing strategy with execution, and who want their work to connect directly to pipeline impact while staying grounded in customer and market evidence.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Shape the narrative. Power the pipeline.
What if you could define how an entire commerce solution is understood, positioned, and adopted in the market? This role sits at the intersection of strategy, storytelling, and revenue impact, driving how we bring our commerce solution to life for customers and prospects.
You’ll lead product marketing for our Commerce solution, influencing cross-functional strategy and scaling a high-performing team. If you’re excited by ownership, visibility, and shaping growth at scale, this is your playground.
As our Lead Product Marketing, Commerce, you will:
Define and lead the product marketing strategy, including positioning, target segments, and growth priorities aligned with company objectives
Lead, mentor, and grow a team of product marketers, setting clear direction and elevating execution standards
Own and evolve the go-to-market strategy to drive acquisition and expansion across channels
Develop differentiated positioning and messaging grounded in customer, market, and competitive insights
Partner cross-functionally with Product, Sales, and Demand Generation to drive aligned execution and measurable pipeline impact
Elevate sales enablement and customer storytelling to strengthen market presence and win rates
Here is what will qualify you for the role:
7+ years in marketing, including 3–5+ years in product marketing within ecommerce or digital commerce
Proven experience defining and executing go-to-market strategies with Product, Sales, and Marketing leadership
Experience leading or mentoring team members and driving performance
Strong strategic thinking and ability to connect insights to business outcomes
What will make you stand out:
Experience in enterprise technology, particularly artificial intelligence (AI)-driven platforms
Experience influencing executive stakeholders and contributing to company-level strategy
Strong analytical mindset with the ability to tie initiatives to pipeline and revenue impact
Exceptional storytelling skills, translating complex concepts into clear, compelling narratives
Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.
Send us your application, we want to hear from you!
Join the Coveolife!
We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.
This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.
