Why This Job is Featured on The SaaS Jobs
Synthesia sits in a modern corner of B2B SaaS where product value is tied to new creation workflows, not just analytics or automation. An enterprise product marketing lead in this category has to translate a technically sophisticated platform into clear business outcomes for large organisations, where adoption, governance, and repeatable use cases matter as much as initial interest. That makes the role a useful lens on how AI-enabled SaaS products are being operationalised inside established enterprises.
From a SaaS career perspective, the remit touches several durable PMM fundamentals: segment-specific positioning, persona development, and end-to-end go-to-market work that connects product decisions to revenue motions. Close collaboration with sales enablement and senior commercial leadership also builds experience in supporting longer sales cycles and multi-stakeholder buying—skills that transfer across enterprise SaaS categories.
This role tends to suit a product marketer who prefers high ownership and pragmatic execution, with comfort iterating messaging as priorities shift. It will likely appeal to someone who enjoys working at the intersection of product, sales, and customer-facing teams, and who wants to be accountable for shaping how an enterprise segment understands and adopts a platform.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Welcome to the video first world!
From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.
Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale - until now.
Meet Synthesia 🚀
We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and what 1,200+ people say on G2.
In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. In 2025 we announced our series D funding. In total we’ve raised over $330M in funding from top-tier investors, including NEA, Atlassian Ventures, WiL, PSP Growth, and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.
Why join Synthesia as PMM?
Synthesia is the #1 AI video platform for business, working with 78% of Fortune 100 companies. We have deep understanding of our ICP, we’re obsessed by building useful products and being crystal clear in our communication. We’ve been defining and dominating the AI video category in the Enterprise since 2017.
The team
We have a dedicated market intelligence team that acts as a single source of truth for customer insights, competitive intel, and product-market fit data. Then there’s a Senior PMM working closely with product and content on feature releases. You’ll be backed by both teams to ensure a smooth GTM motion into Enterprise. Think of it as a high-functioning pod built around velocity and sharp execution.
The role
You’ll lead Product Marketing for our Enterprise segment. That means owning positioning, developing messaging and personas, shaping value propositions, and driving the GTM strategy from end to end. You’ll work closely with customer marketing, sales enablement, and collaborate directly with our SVP Marketing and CRO. This role is for someone who wants full ownership and isn’t afraid to build, iterate, and scale fast.
About you
You like full autonomy and execution mode
Strong background in B2B enterprise SaaS, ideally in multi-product companies
Skilled at writing clear messaging, compelling narratives, and sharp decks/videos
Comfortable with rapid changes and shifting product priorities
Comfortable getting an asset 60–70% of the way there before bringing in others to refine
Deep understanding of the B2B sales cycle and what it takes to support it
Experience building sales enablement tools that actually get used
UK Benefits
📍A hybrid, flexible approach to work where you have access to a lovely office space in Oxford Circus with free lunches on a Wednesday and Friday
💸 A competitive salary + stock options
🏝 25 days of annual leave + public holidays (plus the option to take 5 days unpaid leave and carry 5 days over)
🏥 Private healthcare through AXA, including mental health support through the Stronger Minds service
❣️ Pension contribution - Synthesia contributes 3% and employee contributes 5% on qualifying earnings
🚲 Cycle to work scheme
🥳 You will join an established company culture with optional regular socials and company retreats
🍼 Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay
👉 You can participate in a generous recruitment referral scheme if you help us to hire
💻 The equipment you need to be successful in your role
