Why This Job is Featured on The SaaS Jobs
In the SaaS ecosystem, launch discipline often determines whether platform capabilities translate into adoption. This Senior Principal Product Marketing Manager role centers on building a scalable launch process for an enterprise cloud product, where releases span multiple teams and customer segments. The emphasis on tiering, readiness, enablement, and post-launch analysis signals work at a maturity level where repeatable go-to-market mechanics matter as much as individual campaigns.
For a SaaS career, the role offers durable leverage: designing frameworks that can be reused across product lines, aligning product roadmaps with commercial execution, and using metrics to refine how launches perform over time. Experience here tends to travel well across SaaS categories because it builds fluency in cross-functional operating models—especially the interfaces between product, marketing, sales, and enablement that shape how software reaches the market.
This position fits professionals who prefer operating at the system level—setting standards, driving clarity across stakeholders, and improving processes through measurement. It will resonate most with marketers comfortable translating complex platform narratives into internal plans and field readiness, and who enjoy influencing without direct authority in a multi-team environment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
Snowflake is growing fast and we’re scaling our team to help enable and accelerate our growth. We’re passionate about our people, our customers, our values and our culture! We’re also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging.
Do you want to be part of the team that is bringing AI to the world of enterprise data? Snowflake product marketers conceive and execute go-to-market plans for the most strategic areas of the business. We’re looking for a highly talented, driven, and self-motivated marketing professional who can lead the strategy and execution of product launches that help customers unlock the full power of Snowflake AI Data Cloud.
This PMM will work across Snowflake product, marketing and sales teams to develop go-to-market plans for Snowflake AI Data Cloud.
WHAT YOU'LL DO:
Develop and maintain a scalable launch framework that ensures visibility, quality, and measurable business impact.
Own the product launch lifecycle — from planning, tiering, readiness, and enablement to public release and post-launch analysis.
Collaborate with product teams to develop launch roadmap.
Lead cross-functional launch programs, timelines, deliverables and communications for new products and major releases, aligning product, marketing, sales and enablement teams around shared goals.
Partner with marketing and sales to ensure field teams are enabled with the right materials, messaging, and training ahead of launches.
Track launch metrics to measure adoption, pipeline impact, and engagement — using insights to continuously improve launch effectiveness.
OUR IDEAL CANDIDATE WILL HAVE:
10+ years of experience in product marketing, program management, or product operations, ideally in enterprise software, cloud or SaaS.
Cross-functional team management and organizational skills, influence without authority, including senior management
Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders
Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans
Analytical mindset, interpreting and summarizing data with actionable insights
BS/BA, MBA preferred
Willingness to travel up to 25% of time
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
