Why This Job is Featured on The SaaS Jobs
### Why this Role is Featured on The SaaS Jobs
Account-based marketing sits at the center of modern B2B SaaS growth, and this role is notable because it focuses on expansion within a majors segment rather than broad top-of-funnel acquisition. The remit spans bespoke 1:1 and 1:few programs aimed at large Retail and Consumer Goods accounts, reflecting how mature SaaS companies drive revenue by deepening adoption and extending relationships across complex buying groups.
For a SaaS marketer, the long-term career value here is the chance to build repeatable ABM judgment across the full customer lifecycle, with clear exposure to measurement and iteration. The work requires translating account insights into messaging, orchestrating multi-channel execution, and tracking ROI, which are durable skills across enterprise SaaS, whether in demand generation, lifecycle marketing, or revenue marketing. Close partnership with sales and adjacent marketing functions also mirrors the cross-functional operating model common in enterprise go-to-market teams.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
Snowflake is seeking a motivated Account Based Marketing Specialist to join our Majors Expansion ABM team. In this role, you'll apply your passion for marketing and data to plan and execute campaigns targeting our largest customer accounts in the Retail / Consumer Goods industries. You will gain experience in best-in-class integrated ABM by running bespoke 1:1 and strategic 1:few campaigns.
As a highly engaged account-based marketer, you will manage a portfolio of impactful, creative, and multi-channel marketing programs that support our pipeline and revenue goals across all stages of the customer lifecycle. You will be a key partner to our sales team, helping them productively target their most important accounts for expansion and constantly optimizing for performance.
To be successful in this role, you should have a strong background in ABM, sales, field marketing, and/or demand generation, including experience in planning, message development, integrated marketing, ROI tracking, and campaign analysis. This role is ideal for a high-achiever with a proven ability to solve problems and develop B2B marketing programs at both a strategic and tactical level.
This role will follow Snowflake’s hybrid 3-day in-office policy and will be based out of our Menlo Park, GA office.
WHAT YOU WILL BE DOING:
Collaborate closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to design and execute high-impact programs, including:
Crafting tailored messaging by account and target audience to drive new business, accelerate deals, or support cross-sell/upsell initiatives
Managing targeted advertising, mailers/swag, and contact discovery efforts
Developing multi-threaded, custom digital landing pages
Coordinating account-specific research, events, prospecting, and follow-up with cross-functional teams
WHAT YOU SHOULD HAVE:
1+ years of prior marketing experience, including ABM
The ability and passion to think creatively and generate ideas for unique 1:1 and 1:few campaigns, including messaging, targeting, and bespoke programs.
The ability to evolve marketing programs based on performance data analysis, feedback from sales and cross-functional partners, and understanding of our business and nuances of large accounts
Familiarity with Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, Figma or equivalent tools
The ability to be a resourceful self-starter who can work successfully in an ever-changing environment with competing priorities
Exceptional attention to detail, strong project management, and time management skills
Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
