Why This Job is Featured on The SaaS Jobs
This Product Marketing Lead role sits at the intersection of two durable SaaS themes: platform expansion and applied AI. With Deel operating a global HR and payroll product, positioning “AI & Platform” work tends to involve communicating capabilities that cut across multiple modules rather than a single feature set, which is a common challenge in multi-product SaaS portfolios. The remit also signals a mature go-to-market motion where messaging, enablement, and launches must stay coherent across channels and regions.
From a SaaS career standpoint, the role builds portable strengths in category narrative, packaging complex product surfaces into clear value propositions, and partnering tightly with product, sales, and customer teams. Ownership of launch strategy and KPI definition reinforces the operating cadence typical of subscription businesses, where adoption and expansion hinge on continuous iteration, not one-time releases. Experience with CRM, automation, and analytics tools further anchors the work in measurable, funnel-aware execution.
This role is best suited to a senior product marketer who prefers structured cross-functional leadership and enjoys translating technical roadmaps into market-facing stories. It will fit someone motivated by platform-level thinking, multi-stakeholder alignment, and the discipline of tying positioning choices to observable outcomes in a B2B SaaS environment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Who we are is what we do.
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.
Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.
Why should you be part of our success story?
As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.
Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.
Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.
As a Product Marketing Lead, you will be a senior leader responsible for defining and executing the go-to-market strategy for Deel's AI & Platform products. This role requires a deep understanding of the market, customers, and competition to develop compelling messaging, positioning, and strategies that drive demand, adoption, and growth. The ideal candidate will have a proven track record in product marketing, with experience leading cross-functional teams to launch and scale successful products in a dynamic market.
Key Responsibilities:
Cross-Functional Leadership: Serve as a key liaison between marketing, product management, sales, and other departments to ensure alignment and effective communication. Influence and collaborate with stakeholders across the organization to drive product success.
Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, feature enhancements, and market expansions. Align product positioning with business objectives to ensure successful market penetration and growth.
Market Research & Analysis: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies that differentiate our products in the marketplace.
Positioning & Messaging: Craft clear and compelling messaging and positioning that resonates with target audiences. Ensure that all customer-facing materials (e.g., website, sales collateral, presentations) reflect the product’s value proposition.
Product Launches: Lead the planning and execution of product launches, coordinating with cross-functional teams (e.g., product management, sales, customer success) to ensure seamless execution and strong market impact.
Sales Enablement: Develop sales tools, training materials, and content to empower the sales team to effectively communicate the value of the product. Conduct training sessions and webinars to ensure sales teams are well-equipped to win in the market.
Customer Advocacy: Collaborate with the Customer Marketing team to utilize customer insights to refine product marketing strategies and drive customer advocacy.
Performance Measurement: Define key performance indicators (KPIs) and metrics to track the success of product marketing initiatives. Regularly report on performance, adjusting strategies as needed to optimize results.
Thought Leadership: Represent the company at industry events, conferences, and webinars. Contribute to the development of thought leadership content, including blogs, whitepapers, and speaking engagements, to enhance brand credibility and authority.
Qualifications:
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
Experience: 8+ years of experience in product marketing, with at least 3 years in a senior or leadership role. Proven experience in B2B, SaaS, or technology industries is highly desirable.
Skills:
Strong strategic thinking and analytical skills.
Exceptional written and verbal communication skills.
Proven ability to lead cross-functional teams and manage multiple projects simultaneously.
Deep understanding of market research techniques and data analysis.
Experience with product management and product lifecycle management.
Ability to thrive in a fast-paced, dynamic environment.
Leadership and mentoring abilities, with a track record of building and guiding high-performing teams.
Tools: Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics).
Total Rewards
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.
Some things you’ll enjoy
Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access
At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.
Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.
Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.
Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at recruiting@deel.com.
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