Why This Job is Featured on The SaaS Jobs
SEO remains one of the most durable acquisition channels in SaaS because it compounds over time and maps closely to how buyers research software. This SEO Content Specialist role is featured because it sits at the intersection of editorial craft and measurable demand generation, with a clear emphasis on building top of funnel content that translates product themes into search intent.
For a SaaS career, the work builds fluency in the mechanics of scalable inbound growth: keyword research, competitive analysis, clustering and pillar strategies, and ongoing auditing and refresh cycles. That mix develops a repeatable operating system for content performance, strengthening the ability to connect writing decisions to traffic and conversion outcomes using common SaaS analytics tooling.
The position suits a mid level marketer who prefers structured, evidence led iteration over one off campaigns. It will appeal to professionals who enjoy balancing deep research with consistent production, and who are comfortable being accountable to performance reporting. The remote setup also signals a fit for someone who can manage priorities, documentation, and cross functional alignment with minimal oversight.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Title: SEO Content Specialist
- Location: Remote
- Job Type: Full Time, Marketing
- Experience Level: Mid-Level
Job Description:
As an SEO Content Specialist at Botkeeper, you will play a crucial role in developing and implementing our SEO content strategy. Your focus will be on creating top-of-funnel content that not only engages but also drives organic traffic through expert application of SEO techniques.
Responsibilities:
- Craft high-quality, SEO-optimized blog posts and articles targeting specific keywords and topics.
- Conduct thorough keyword research and competitor analysis to identify content opportunities.
- Regularly monitor, analyze, and report on content performance using SEO tools, adjusting strategies as needed.
- Collaborate with the marketing team to align content with overall marketing goals and initiatives.
- Stay updated with the latest SEO trends and Google algorithm changes to ensure content is optimized for search engines.
- Developing pillar pages
- Preparing content briefs
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Topic clustering
- Regularly auditing and refreshing site pages
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
- Develop content to include keywords or phrases in order to increase traffic to website.
- Conduct outreach for the purposes of developing link building strategies
- Conduct various testing methods in design, layout and advertising techniques in order to gain the most organic traffic.
- Have in-depth knowledge of the ever-changing landscape of SEO; keyword research, SEO copywriting, topic clustering and the behaviors of search engines.
Qualifications:
- Proven experience in creating SEO-driven content with a portfolio of published articles.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
- Strong research skills and attention to detail.
- Ability to analyze data and derive actionable insights for content strategy.
- Excellent writing and editing skills, with a knack for storytelling.
