Event Marketing Manager, EMEA

OneStream • Full-time • United Kingdom • 3d ago

Why This Job is Featured on The SaaS Jobs

Event marketing remains a core lever in enterprise SaaS go to market, particularly where buying committees, long sales cycles, and customer communities shape revenue outcomes. This role stands out because it sits at the intersection of brand, demand, and customer marketing, using flagship events and regional user groups as structured programs rather than one off activations. The EMEA remit also signals a need to translate global positioning into market specific execution, a common challenge in multi region SaaS.

From a SaaS career perspective, the scope offers durable experience in building repeatable event frameworks, measurement discipline, and operational rigor across channels and regions. Ownership of tracking and post event reporting aligns with how SaaS teams increasingly evaluate marketing through pipeline influence, adoption, and retention signals. Working in a matrixed model with GTM, communications, and field teams mirrors the cross functional operating system used in many scaled SaaS organizations.

This position is likely to suit a marketing operator who enjoys end to end program ownership, vendor and budget management, and stakeholder alignment across time zones. It also fits someone who prefers measurable outcomes and process improvement over purely creative event work, and who is comfortable balancing strategic planning with on the ground execution when needed.

The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.

Job Description

Event Marketing Manager, EMEA

Location: Remote, UK

Employment Type: Full-Time

Summary

Reporting to the Director of Strategic Events, the Event Marketing Manager, EMEA is responsible for end‑to‑end planning of OneStream’s experiential flagship events and aligned customer marketing programs. This role partners across marketing, communications, and GTM teams to deliver high‑impact experiences that support brand awareness, pipeline growth, customer adoption, retention, and overall impact to revenue. It also supports a centralized event framework with localized execution across demand and lead generation, content/programming, creative, event management, and technology.

In addition, this role provides regional events operations support for OneStream user groups in EMEA. In partnership with the Customer User Group Program Manager, the role helps plan and execute EMEA user group meetings, supports regional user group leaders, and assists with the operational requirements to launch new user groups in priority EMEA markets.

Primary Duties and Responsibilities

Support the global strategy, goals, and objectives for proprietary event programs (i.e.: OneStream Splash, OneStream World Tour, OneStream user groups) globally, with a hyper focus on EMEA programs.
Effectively manage global budgets, timelines, and resource allocation across regions, including the negotiation and delivery of all associated supplier contracts.
Works with regional field marketing and sales leaders to define local campaign adaptation and execution strategies.  
Leverages corporate campaigns in tandem with event marketing programs to drive full-funnel demand generation and brand awareness.
Implement tracking and reporting best practices according to the global campaign framework. 
Foster strong cross-functional collaboration and alignment in a matrixed model with regional teams, stakeholders, and agency partners. 
Partner with senior leadership in the planning, execution, and continuous improvement of large-scale events worldwide. 
Provide “on the ground” support, guidance, leadership and partnership to regional field marketing and GTM teams for key program responsibilities.  
Assist in the creation of leadership reviews, post-event debriefs, program reviews, QBRs, and comprehensive reporting of metrics and KPIs to improve and report on impact of programs.
Identify and implement best practices, innovations, and emerging trends in event marketing toimprove the customer experience and business outcomes.
Provide EMEA event operations support for OneStream user groups, including planning timelines, logistics, vendor sourcing, venue/virtual platform coordination, A/V, registration support, and day-of execution for regional meetings.
Support nurturing and scaling EMEA user groups by enabling consistent meeting cadence, improving attendee experience, and driving adoption of repeatable operational processes across EMEA.
Provide inputs for attendance, engagement, cost tracking, and operational KPIs for EMEA user group meetings, aligned to global tracking and reporting practices.

Required Education and Experience

Bachelor’s degree in Marketing, Business, Communications, Event Management, or a related field.
5+ years of experience in leading global event programs or field marketing roles, preferably in the B2B SaaS industry.
A successful track record of implementing B2B marketing growth initiatives, campaign management and/or event management.
Experience using data and metrics to drive improvements and inform senior leadership.
Experience driving direction, alignment and collaboration with global cross-functional teams, key stakeholders, and agency partners and the ability to manage vendor partnerships across global locations. 
Proven track record of managing global budgets and resource allocation.
Familiarity with identifying and implementing best practices, innovations, and emerging trends in event marketing.

Preferred Education and Experience

Master’s degree (MBA or equivalent) in Marketing, Business, or a related discipline a plus.
Experience supporting or leading large-scale flagship or multi‑country event programs within a global, matrixed organization.
Demonstrated experience working with senior leaders and executive stakeholders, including preparing executive‑level communications, presentations, and post‑event insights.
Experience managing or mentoring junior team members, contractors, or agency partners, with a focus on quality delivery and professional development.
Familiarity with EMEA regional market nuances, cultural considerations, and localized go‑to‑market execution.
Experience with enterprise B2B audiences, particularly finance, technology, or SaaS buyers, strongly preferred.

Knowledge, Skills, and Abilities

Self-starter with exceptional organizational and time management abilities, keen attention to detail, and thinking steps ahead in the process. 
Collaborative team player with a positive attitude. 
Ability to thrive in a fast paced, highly collaborative and cross-functional team setting. 
Proven project management skills with the ability to manage complex, multi-regional projects concurrently. 
Excellent written and verbal communication skills. 
Attention to detail and a deep understanding of event marketing best practices. 
Proficiency in MS PowerPoint, Microsoft Office, Excel, HubSpot, Seismic, Salesforce strongly desired. 
Passion for driving and executing B2B integrated, ROI-driven marketing, demand generation, campaigns and event marketing programs.

Travel

Travel is estimated at 50%, including international travel to regional events and meetings. Must hold a valid passport and be able to travel domestically and internationally as required.

Who We Are

OneStream is how today’s Finance teams can go beyond just reporting on the past and Take Finance Further™ by steering the business to the future. It’s the only enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution. Our vision is to be the operating system for modern finance, digitizing core financial functions and empowering the CFO to become a critical driver of business strategy. To learn more visit www.onestream.com.

Why Join The OneStream Team