Why This Job is Featured on The SaaS Jobs
This Social Marketing Manager role stands out in the SaaS landscape because it sits at the intersection of product-led growth and brand storytelling. In a subscription platform, social is not only a communications channel but also a lever for engagement, retention, and community, especially when audience behavior shifts quickly across platforms and formats. The remit in Mexico signals a market-specific approach where localization and cultural fluency materially influence outcomes.
From a SaaS career perspective, the role offers repeated exposure to cross-functional operating rhythms that are common in scaled software businesses. Working alongside global marketing, growth, PR and comms, and content teams builds fluency in how SaaS organizations align messaging with usage data, iterate campaigns based on performance signals, and translate strategy into measurable engagement. Experience balancing global brand frameworks with local execution tends to transfer well across SaaS companies expanding internationally.
This position is best suited to a marketer who enjoys owning a country-level social agenda while collaborating across multiple stakeholders and time zones. It will fit someone who is comfortable combining creative direction with analytical follow-through, and who is motivated by building relevance with specific audiences rather than relying on one-size-fits-all playbooks.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
The Marketing Team in Latin America plays a meaningful role in defining and driving Spotify’s Brand in the region. Marketing Managers in Mexico are responsible for the Marketing activities in the country. The position reports into the Mexico Marketing Lead.
We are seeking an outstanding marketer who is passionate about music culture, with a proven track record of driving innovative social marketing strategies and initiatives, fostering significant partnerships, and delivering impactful, cross-functional campaigns and content.
The ideal candidate thrives in a fast-paced environment, excels at collaborating across diverse teams and markets, and is deeply committed to crafting culturally resonant initiatives for young music fans to propel Spotify’s business in the country.
The Social Marketing Manager will be responsible for developing, localizing and implementing Spotify’s marketing strategy in Mexico to drive brand awareness and user engagement.
This individual will play a pivotal role in positioning the platform as a cultural powerhouse, fostering strong connections with audiences, and ensuring our brand remains at the forefront of the music industry.
You’ll collaborate closely with cross-functional teams, including the Global Marketing Team, Music, PR & Comms, Growth and Podcasts, to craft campaigns that resonate with diverse audiences and align with our brand vision.
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What You'll Do
- Develop and implement a comprehensive marketing strategy to achieve business objectives, focusing on establishing Spotify at the forefront of youth music culture and growing our brand in Mexico.
- Lead the adaptation, creation and execution of innovative, multi-channel marketing campaigns that amplify our brand, content, and partnerships. Harness data insights to personalize campaigns and drive engagement with key audience segments, especially Gen Z.
- Oversee the planning and execution of a dynamic social media content strategy, using platforms to build community, spark conversation, and increase brand engagement with younger audiences. Identify trends, optimize content for each platform, and collaborate with influencers and creators to expand reach.
- Collaborate closely with our Music team to ensure that all the content crafted for our brand is culturally relevant. Develop a keen understanding of the local music community, industry and fans, sensibilities.
- Define and strengthen our brand identity, ensuring consistency across all marketing touchpoints. Develop culturally resonant campaigns and initiatives that reflect our commitment to diversity, music discovery, and audience connection.
- Build and cultivate relationships with creators, creatives, influencers, and relevant players to expand the platform’s reach. Collaborate with internal teams to amplify exclusive content, events, and initiatives.
- Lead and inspire external agencies and vendors, fostering a culture of creativity, collaboration, and accountability. Ensure high-quality execution of campaigns that align with the brand's vision and strategic goals.
- Analyze marketing performance metrics to measure ROI, find opportunities, and optimize campaigns. Stay informed of industry trends, emerging platforms, and audience behavior to adapt strategies as needed.
Who You Are
- 5+ years in social media marketing, ideally within the music, entertainment, or content industries.
- A strong sense of brand identity and creative vision, with the ability to present and advocate for innovative ideas effectively.
- Proven ability to cultivate strong, trusting, and transparent working relationships at all levels of an organization.
- Thrive in fast-paced, high-pressure environments, managing tight deadlines, shifting priorities, and real-time decision-making with ease.
- Proactive, resourceful, and solution-oriented, with a collaborative mindset to navigate ambiguity and evolving situations effectively.
- Deep understanding of the music industry, including emerging trends, influential artists, and cultural movements.
- Experience working across international markets or with culturally diverse teams.
- A genuine passion for music, coupled with a strong awareness of cultural trends and dynamics.
- Familiarity with a network of creative collaborators is a valuable asset.
Where You'll Be
- This role is based in Mexico City, Mexico.
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in at least 2-3 times per week.
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