Why This Job is Featured on The SaaS Jobs
Product Marketing Manager roles are pivotal in B2B SaaS when the product sits close to revenue operations, where buyers care about auditability, integrations, and measurable time savings. Tabs’ focus on automating contract to cash and compliance-oriented workflows places this work in a category where clear narrative and proof points often determine adoption as much as feature depth. With an AI-native platform and a finance audience, positioning has to bridge technical capability and operational outcomes.
From a SaaS career perspective, this kind of remit builds durable go-to-market skills that translate across categories: turning product lines into marketable “jobs to be done,” creating launch discipline, and tightening feedback loops through win loss and competitive analysis. The emphasis on enablement also develops the ability to operationalise messaging across Sales and Customer Success, a common requirement as SaaS companies mature from product-led traction into repeatable revenue motions.
This role tends to suit product marketers who prefer close partnership with Product and revenue teams and who enjoy building the connective tissue between roadmap, launches, and field execution. It is a strong match for professionals who like owning a narrative end to end, from differentiation through internal readiness, and who are comfortable working where the platform story includes integrations and ecosystem considerations.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Tabs is the leading AI-native revenue platform for modern finance and accounting teams. Tabs agents automates the entire contract-to-cash lifecycle, including billing, collections, revenue recognition, and reporting, to help teams eliminate manual work and accelerate cash flow.
High-growth companies like Cursor and Statsig rely on Tabs to generate invoices directly from contracts, reconcile payments in real time, and automate ASC 606 compliance.
Founded in 2023, Tabs has raised over $91 million from Lightspeed Venture Partners, General Catalyst, and Primary. The team is headquartered in New York and brings deep expertise in finance and AI.
About the Role
The Product Marketing Manager will define and scale the go-to-market strategy for Tabs’ revenue platform, including how integrations and ecosystem capabilities strengthen the core product story. This role will shape positioning, launches, and enablement to drive adoption, revenue, and long-term platform differentiation.
What You’ll Do
Own positioning, messaging, and differentiation for Revenue and Reporting product lines, translating technical capabilities into clear customer value propositions.
Lead end‑to‑end product launches: launch planning, internal readiness, external messaging, content, and post‑launch performance measurement.
Partner closely with Product Managers (typical span: 2–3 PMs per PMM) to define GTM strategy, prioritization, and launch sequencing.
Build high‑impact sales and customer enablement materials (playbooks, battlecards, pitch decks, product one‑pagers, demo scripts).
Create external marketing assets: website copy, product announcements, PR briefs, case studies, and campaign messaging.
Conduct competitive intelligence, win/loss analysis, and market research to inform roadmap priorities and positioning.
Coordinate cross‑functional GTM execution with Sales, Customer Success, Partnerships, and Marketing to ensure consistent messaging and measurable adoption.
Who You Are
5+ years of experience in product marketing roles at high-growth B2B SaaS companies, with exposure to partner- or ecosystem-led GTM motions.
Proven ability to build and scale product GTM strategies in early-stage or rapidly growing environments, where positioning, messaging, and launch processes are still being defined.
Experience leading product launches and GTM programs that may include platform, integration, or partner components as part of a broader product strategy.
Track record of translating product capabilities into clear customer value and narratives that drive adoption, pipeline, and revenue impact.
Strong cross-functional leadership, partnering closely with Product, Sales, Customer Success, and Partnerships to align roadmap, enablement, and GTM execution.
Perks and Benefits (Full-time Employees)
Competitive compensation and equity
Unlimited PTO
Up to 100% employer covered monthly healthcare premium (medical, dental, vision)
Lunch provided via Sharebite, plus dinner for any later office days.
Parental leave up to 12 weeks
Tax free commuter and parking benefits
Voluntary insurances (Life, Hospital, Critical Illness, Accident)
Employee Assistance Program (Rightway)
401k
Tabs is an equal opportunity employer. We welcome teammates of all identities and do not discriminate on the basis of race, ethnicity, religion, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic. We’re committed to creating an environment where everyone can grow, contribute, and feel comfortable being themselves.
