Why This Job is Featured on The SaaS Jobs
This Sales Development Representative role sits at a classic SaaS growth lever: building qualified pipeline through structured outbound and tight handoffs to closing teams. With Apna positioned in HR tech and operating at significant scale, the work is anchored in selling a recurring software solution to HR decision makers, where messaging, timing, and persona insight tend to matter as much as volume.
For a SaaS career, the value is in developing repeatable prospecting mechanics that translate across many B2B software categories. Consistent use of CRM hygiene, sales engagement workflows, and tools like LinkedIn Sales Navigator builds durable operating habits that are widely expected in modern revenue teams. Exposure to collaboration with marketing and sales also reinforces how SaaS organisations connect demand generation, qualification, and discovery into a measurable funnel.
This role is best suited to someone who prefers clear activity ownership and learns through iteration, testing talk tracks, and refining targeting based on response signals. It will fit professionals who enjoy speaking with HR stakeholders, can stay organised across multiple outreach channels, and want a foundation in revenue development that can later extend into account executive paths or specialised roles in outbound, enablement, or growth.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About Apna
Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021 achieving this milestone in just 21 months.
Backed by Marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.
Description
We are looking for a Sales Development Representative (SDR) to join our sales team. The ideal
candidate will have 0-4 years of SDR experience and a track record of successfully targeting
HR personas in their previous roles. The SDR will play a crucial role in generating new business
opportunities for Apna by identifying and reaching out to potential HRs in the industry.
Responsibilities:
- Prospect and qualify potential leads through outbound calls, emails, and social media
outreach.
- Research and identify key decision-makers within target companies, primarily in the HR
department.
- Conduct initial conversations with potential clients to understand their hiring needs and pain
points.
- Communicate the value proposition of Apna's HR tech solutions effectively.
- Schedule qualified meetings and product demos for the sales team.
- Collaborate with the sales and marketing teams to develop and refine lead generation
strategies.
- Maintain accurate records of interactions and activities in the CRM system.
- Stay updated on industry trends and best practices in HR technology.
Requirement :
- Excellent verbal and written communication skills in English.
- Fluent in Hindi.
- 3+ years of experience in a Sales Development Representative (SDR) role.
- Strong interpersonal skills and the ability to build rapport with potential clients.
- Proactive and self-motivated with a strong desire to achieve sales targets.
- Familiarity with CRM software (e.g., FreshSales) is a plus.
- Adept at using sales and marketing tools such as LinkedIn Sales Navigator.
- Highly organized and able to manage time effectively.
- Goal-oriented with a competitive spirit.
- Most importantly, high on energy and does not take ‘no’ for an answer
- Preferred: Prior experience targeting HR personas within target companies is highly
preferable
