Why This Job is Featured on The SaaS Jobs
This Marketer role stands out in the SaaS ecosystem because it sits at the intersection of product storytelling and go to market for an AI company building real time conversational video interfaces. For SaaS businesses commercialising technically complex platforms, narrative clarity is often a core growth constraint, and this position is explicitly designed to own that layer rather than operate as a supporting function.
From a SaaS career perspective, the scope maps closely to skills that travel across modern product led and developer adjacent companies: translating technical capabilities into user facing value, packaging launches into repeatable motions, and building distribution loops through content and external channels. Reporting to the CEO also signals proximity to company level positioning decisions, which can deepen understanding of how messaging, product direction, and market education reinforce each other over time.
The role is best suited to professionals who prefer end to end ownership and can switch between creative craft and channel thinking without relying on a large marketing org. It fits someone comfortable working from imperfect inputs, maintaining a high quality bar, and collaborating closely with technical stakeholders to make complex products legible to the market.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Marketer (Brand, Product Marketing, Storytelling)
Location: San Francisco
Reports to: CEO
About Tavus
Tavus is a research company focused on building AI systems that enable real-time, human-like interaction between people and machines. Its technology combines multimodal perception, generation, and low-latency infrastructure to support conversational video interfaces.
The company is backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners.
The Role
Tavus is hiring a founding marketer to lead brand, product marketing, and category development.
This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end-to-end.
Key responsibilities include:
Developing and maintaining core company and product narratives
Translating technical concepts into clear, externally facing messaging
Creating high-quality content across formats (written, video, demos, launches)
Supporting frequent product launches (weekly cadence) with structured messaging and assets
Owning and evolving brand positioning across website, product, and external channels
Driving distribution through organic, social, and PR channels
Contributing to category definition in an emerging market
Candidate Profile
The role is open to candidates across a range of seniority (typically 4+ years’ experience), with a focus on demonstrated execution capability.
Two common profiles are expected:
Narrative / Creative Focus
Strong ability to develop clear, compelling messaging from complex inputs
High attention to detail across writing, visual output, and overall brand
Experience producing product-facing content (e.g. demos, websites, launch materials)
Distribution / Growth Focus
Experience driving reach through content, launches, and media
Strong understanding of channels, timing, and amplification strategies
Track record of creating high-engagement or high-visibility moments
Candidates may lean toward one area but should be capable across both.
Requirements
Proven experience executing marketing work end-to-end (not solely strategy)
Ability to operate independently and manage multiple workstreams
Strong product understanding and ability to map messaging to user journeys
High quality bar for output and attention to detail
Willingness to work in a fast-paced environment with frequent releases
Preferred Background
Experience in AI or developer-facing products
Exposure to early-stage or high-growth environments
Involvement in positioning or launching new product categories
Familiarity with companies such as ElevenLabs, Lovable, or similar
Scope and Impact
Full ownership of brand and narrative development
Direct collaboration with the founder
Responsibility for external perception of the company and its products
Opportunity to shape positioning in a new and evolving category
