Why This Job is Featured on The SaaS Jobs
This Industry Product Marketing Manager role stands out in the SaaS landscape because it sits at the intersection of platform adoption and verticalised go to market. OpenAI is positioning AI capabilities as a product and a platform, and the listing signals a need for industry specific narratives that can translate technical capability into credible enterprise use cases across regulated and high trust sectors.
For a SaaS career, this kind of remit builds durable product marketing range. It blends positioning, enablement, and launch orchestration with the operational work of creating repeatable field assets and feedback loops from deployments. The emphasis on governance, accuracy, and defensible claims mirrors a broader SaaS shift toward responsible marketing for complex products where trust, proof, and buyer education materially influence adoption.
The role is best suited to a marketer who prefers cross functional program leadership over narrow channel ownership, and who is comfortable working close to product, technical stakeholders, and enterprise GTM teams. It will fit someone who enjoys turning ambiguous capability into structured messaging systems, and who wants to specialise in vertical SaaS style motions without losing exposure to core platform marketing mechanics.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Team
Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.
About the Role
As an Industry PMM, you will help define how OpenAI brings frontier AI to priority industries. This role sits at the center of OpenAI’s industry marketing motion, helping customers understand where AI can create practical value, improve workflows, and support responsible adoption.
You will shape the market narrative, build the field-facing operating system, and coordinate cross-functional execution across product launches, customer proof, partner moments, events, and account-based campaigns. You will help senior industry leaders understand how OpenAI models, products, and workflows can support meaningful work in either Gov & Edu, Professional Services, CPG & Retail, or Healthcare & Life Science.
We’re looking for a product marketer who can combine strategic narrative, technical curiosity, enterprise GTM judgment, and program leadership. The right person can turn fast-moving capability into clear positioning, credible assets, and practical field execution.
In this role, you will:
Own positioning and messaging for OpenAI’s industry offering for either Gov & Edu, CPG & Retail, Professional Services, or Healthcare & Life Science, and related product surfaces
Build field-ready assets for account directors, solution engineers, industry leaders, and executive audiences, including first-call decks, one-pagers, use-case libraries, customer stories, and proof-point packages
Translate frontier model capabilities into simple, accurate, and defensible GTM language for senior enterprise buyers and industry practitioners
Partner with Product, Research, Policy, Legal, Comms, Partnerships, Customer Success, and GTM to coordinate launches, claims, proof points, enablement, and customer-facing guidance
Develop campaigns and activation programs across launches, blogs, webinars, roundtables, executive briefings, conferences, customer proof, and account-based motions
Turn customer deployments, field signal, and partner feedback into approved stories, evidence, ROI narratives, and repeatable industry use cases
Serve as the connective tissue for the industry marketing workstream, keeping priorities, owners, launch readiness, open questions, and executive updates clear
Maintain a high bar for accuracy, governance, customer trust, and responsible marketing in a sensitive and fast-moving category
You might thrive in this role if you have:
Have 8+ years of experience in product marketing, industry marketing, vertical marketing, enterprise GTM, or adjacent B2B technology roles
Previous PMM experience in either Gov & Edu, CPG & Retail, or Healthcare & Life Science, or another regulated/high-trust vertical
Have experience marketing technical enterprise products to industry, developer, IT, business, operational, or C-suite audiences
Can translate complex model, product, and technical concepts into clear positioning, field assets, and customer-facing narratives
Have strong cross-functional program leadership instincts and can drive work across Product, GTM, Comms, Partnerships, Policy, Legal, Customer Success, and Research
Use customer evidence, field signal, product usage, market research, and competitive context to sharpen strategy and prioritize work
Have experience building GTM programs, operating rhythms, or new playbooks in ambiguous, high-velocity environments
Bring strong writing, messaging, and editorial judgment, with a high bar for clarity, quality, accuracy, and credibility
Are deeply curious about AI, industry transformation, enterprise adoption, and how new capabilities become real customer value
Think strategically about how industry marketing drives awareness, trust, pipeline, adoption, customer proof, and long-term market leadership
Are highly collaborative and effective at influencing senior stakeholders, field teams, technical teams, and external partners
Execute quickly while maintaining a high quality bar across messaging, launch work, enablement, customer proof, and campaign execution
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
