Why This Job is Featured on The SaaS Jobs
Web optimization roles sit at the intersection of product, marketing, and analytics, and that intersection is particularly consequential in SaaS where the website functions as a primary acquisition and education surface. This position is anchored in a Growth Marketing context and centers on experimentation, personalization, and end to end journey improvements, all common levers for subscription businesses aiming to improve conversion efficiency across multiple channels.
For a SaaS career path, the emphasis on owning an A/B testing roadmap and measurement practices builds durable skills in hypothesis driven iteration and causal thinking. The remit spans high intent pages, navigation flows, and content performance, which translates well across SaaS companies that rely on self serve evaluation, multi touch attribution, and ongoing funnel optimization. Working across design, development, content, and product also reinforces the stakeholder management needed to move from insights to shipped changes.
This role tends to suit an individual contributor who prefers clear ownership with cross functional collaboration rather than people management. It aligns with professionals who enjoy combining qualitative journey thinking with quantitative analysis, and who want to deepen expertise in experimentation systems, web analytics, and conversion focused UX within a SaaS go to market environment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the team/role
We are seeking a creative and driven Web Optimization Manager to join our Growth Marketing team and drive Checkr's website growth. This is an individual contributor role where you will own the strategy and execution of our A/B testing roadmap, drive the development of personalization experiences, and lead customer journey optimizations that fuel growth across multiple channels and programs (SEO, SEM, ABM and more). As part of this dynamic marketing role, you will build collaborative relationships with a range of stakeholders, including design, development, content, and product teams; leveraging your creativity, market research, and data to define test strategy and shape website growth initiatives. A core focus of this role is thinking holistically about the full buyer and customer journey: using data to surface our highest-performing content and strategically deploying those touch-points across the site to drive sustained, evergreen growth.
What you’ll do
- Own the testing roadmap. Drive website experimentation that improves conversion rates and measurably contributes to business growth.
- Use data to drive growth. Identify revenue-driving content (customer stories, pricing, webinars) to deploy strategically across key website touch-points to drive business growth.
- Elevate website UX. Partner across teams to improve experiences for our key audiences, including small business customers, enterprise customers, individuals, and partners.
- Optimize conversion paths. Own high-intent landing pages, forms, and navigation flows, reducing friction at every step of the buyer's journey.
- Grow traffic and conversion. Create engaging website content and experiences that align with marketing and business objectives.
- Partner cross-functionally. Align website tests and initiatives with broader business goals while helping to shape the overall experimentation strategy.
- Own measurement and reporting. Build the processes to track website performance and key metrics, translating insights into growth recommendations.
- Drive multi-product growth. Lead experimentation across Checkr's portfolio, designing and running tests that accelerate adoption and growth for newly launched products.
What you bring
- 3+ years of relevant experience in website strategy, conversion rate optimization (CRO), or a similar role, with a proven track record of driving measurable growth through data-driven strategies.
- Deep proficiency with web analytics and A/B testing platforms (VWO, Omni, or similar).
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively.
- Hands-on experience with content management systems (Storyblok, WordPress, or similar).
- Strong working knowledge of digital marketing channels (SEO, SEM, ABM, and others).
- Experience with HTML and CSS is a plus.
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.
