Why This Job is Featured on The SaaS Jobs
Demand generation remains one of the clearest levers in B2B SaaS, and this role sits directly on that interface between product narrative and measurable revenue outcomes. With Gong positioned around revenue intelligence and used by thousands of companies, the remit reflects a mature go to market motion where marketing is expected to influence pipeline, not just awareness. The emphasis on end to end campaigns and lifecycle nurture aligns with how modern SaaS teams manage buying committees across longer consideration cycles.
For a SaaS marketer, the career value here comes from operating across the full funnel with explicit accountability for pipeline creation, acceleration, and performance analysis. The work builds fluency in experimentation, attribution thinking, and the operational side of marketing, including close alignment with Sales and SDR leadership. Those capabilities transfer well across SaaS categories because they map to recurring revenue models and the ongoing need to convert, expand, and retain accounts through coordinated programs.
This role fits professionals who prefer structured ownership over campaign outcomes, enjoy translating data into program decisions, and are comfortable coordinating across revenue stakeholders. It is also well matched to marketers looking to deepen expertise in lifecycle design and repeatable campaign frameworks within a metrics driven SaaS environment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends; driving impactful decisions and actions. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,500 companies around the world rely on Gong to unlock their revenue potential. For more information, visit www.gong.io.
Gong is looking to hire a Demand Generation Marketing Manager to own pipeline creation, acceleration, and end-to-end campaigns. In this role, you’ll be responsible for building and optimizing full-funnel programs that drive MQLs, source pipeline, and accelerate opportunities. You’ll lead campaign strategy, nurture development, and experimentation efforts, working closely with Sales Leadership to maximize impact and pipeline.
RESPONSIBILITIES
- Pipeline Ownership: Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline.
- Prospect Lifecycle: Build a full-funnel email nurture program by defining audiences, marketing activities they should see, and when they should see them in their buying journey.
- Campaign Strategy & Execution: Develop, project manage, and execute campaign strategies to generate pipeline and accelerate opportunities.
- Campaign Impact Analysis: Measure campaign performance and generate data-driven insights to improve future campaign performance
- Experimentation: Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings.
- Enable Sales: Partner with Sales and SDR leaders to co-own pipeline targets and run campaigns that deliver results.
- Create Campaigns-In-A-Box: Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.
QUALIFICATIONS
- Experience: 6+ years of experience in B2B marketing, with a focus on demand generation in a SaaS environment.
- Technical Skills: Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools is a plus.
- Analytical Skills: Extremely data-driven with a strong ability to experiment and analyze performance metrics to drive improvements in marketing strategies.
- Communication: Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
- Project Management: Strong project management skills with the ability to drive multiple projects end-to-end.
- Growth Mindset: Curiosity and ability to thrive in a fast-paced, high-growth environment.
- Education: Bachelor’s degree in Marketing, Business, or related field.
PERKS & BENEFITS
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
The annual salary hiring range for this position is $112,500 - $157,000 USD.
Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.
We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.
Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.
To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.
#LI-MT1
