Why This Job is Featured on The SaaS Jobs
This Senior Specialist, AI GTM Automation role sits at a growing intersection in SaaS: applying AI to revenue operations and go to market execution, not as experimentation but as embedded workflow design. The remit spans the full GTM stack, linking data, systems, and stakeholder needs across marketing, sales, and customer success, which is increasingly where SaaS companies look for durable efficiency gains.
From a career perspective, the work builds a portfolio of measurable automation outcomes that translate across modern SaaS environments. Experience integrating platforms like Salesforce with enrichment, orchestration, and agent style tooling maps directly to how many SaaS teams operationalise AI initiatives. The emphasis on prototyping, iteration, and ROI also develops judgment around what is worth automating, a skill that becomes more valuable as AI becomes a standard layer in GTM operations.
The role fits professionals who prefer outcome ownership and cross functional problem solving over narrow platform administration. It will suit someone comfortable moving between technical implementation and stakeholder enablement, and who enjoys translating ambiguous commercial needs into scalable, repeatable systems.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Build the future of go-to-market with AI
What if you could redesign how marketing, sales, and customer success actually work-using AI to drive real business impact? At Coveo, we’re doing exactly that, and this role puts you right at the center of it.
You’ll partner with GTM leaders to identify high-impact opportunities, then build and ship AI-driven solutions that improve pipeline, buyer experience, and rep effectiveness. If you like owning outcomes and moving fast, you’ll feel right at home.
As our Senior Specialist, AI GTM Automation, you will:
Design and build AI-driven workflows and agents across the GTM stack, from inbound lead handling to outbound automation
Integrate systems such as Salesforce, marketing automation platforms, and data enrichment tools
Partner with Sales, Marketing, and Customer Success leaders to identify high-impact use cases and translate them into scalable solutions
Rapidly prototype, test, and iterate on AI initiatives based on performance and return on investment
Drive adoption of AI tools across GTM teams by enabling and educating stakeholders
Contribute to initiatives such as conversational AI, account intelligence, and personalization at scale
Here is what will qualify you for the role:
Strong understanding of GTM systems, including sales, marketing, and revenue operations ecosystems
Hands-on experience with APIs, automation tools, and data workflows
Familiarity with Salesforce and common GTM platforms
Proven ability to ship solutions and measure their real-world impact
What will make you stand out:
Experience with AI agent frameworks or workflow automation tools (e.g., Relevance AI, Zapier, n8n, Clay)
Ability to operate in ambiguous environments and move from problem to solution quickly
Strong cross-functional collaboration and communication skills
Sharp prioritization skills and good judgment on what to build (and what not to)
Bias for action and curiosity to design workflows and capabilities that work
Do you think you can bring this role to life? Or add your own color?
You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.
Send us your application, we want to hear from you!
Join the Coveolife!
We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.
This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.
