Why This Job is Featured on The SaaS Jobs
This Senior GTM Automation and Systems Manager role sits at the intersection of marketing automation, revenue operations, and data infrastructure, which is where many modern B2B SaaS growth engines are won or lost. The scope spans Marketo, Salesforce, and an intent and enrichment layer, signalling a company operating with a mature GTM stack and enough scale to need rigorous lifecycle design, routing logic, and measurement that holds up over time.
From a SaaS career perspective, the work builds durable skills in lifecycle architecture, database governance, and cross-system integration that translate across product-led and sales-led motions. Ownership of nurture rebuilds, segmentation accuracy, and MQL conversion instrumentation develops a practitioner’s ability to connect GTM strategy to operational reality, including compliance and deliverability constraints. The emphasis on automation tooling and light technical fluency also maps well to the direction SaaS ops teams are taking as AI-assisted workflow building becomes more common.
This is best suited to someone who prefers systems thinking over campaign ideation, and who enjoys debugging, documentation, and repeatable process design. It will fit a professional comfortable partnering closely with programs and sales stakeholders while staying accountable for technical execution, data quality, and governance.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Gong is hiring a Senior GTM Automation & Systems Manager to own the technical systems and operational engine behind our marketing and lifecycle programs. This role connects MQL creation (inbound + outbound), lifecycle automation in Marketo, routing and stages in Salesforce, MQL activation in Gong Engage, and measurement into one durable, scalable system. You'll be the AI-first builder who turns GTM strategy into clean, reliable automation that drives MQL volume and improves MQL-to-opportunity conversion. You'll partner closely with the GTM Programs Manager (who owns strategy, design, and messaging) so you can stay focused on architecture, data, and execution. Over time, you'll build out and hire for a campaign operations function underneath you.
RESPONSIBILITIES
- Build and maintain Gong’s marketing programs automation infrastructure in Marketo — including audience segments, smart campaigns, program logic, behavioral triggers, lead routing, and suppression rules
- Translate audience strategy and engagement frameworks into reliable, scalable email automation: multi-step nurture flows, trigger sequences, and lifecycle programs that drive MQL volume and MQL-to-opportunity conversion
- Audit and rebuild Gong’s existing Marketo nurture portfolio, turning off underperforming programs and architecting net-new flows for priority segments including engaged non-MQLs, closed-lost prospects, and MQL-to-S0 conversion tracks
- Manage Gong’s marketable contact database: segmentation accuracy, enrichment workflows, data hygiene, compliance (CAN-SPAM, GDPR), and overall database health — ensuring the right contacts are reachable and properly classified at all times
- Design and implement AI-powered workflows using tools like n8n, Make, Zapier, Clay, and similar platforms to automate data enrichment, audience activation, and campaign operations at scale
- Manage campaign operations: audience builds, list management, QA, launch execution, deliverability monitoring, bounce handling, and post-send analysis
- Integrate and flow data across Gong’s GTM stack (Marketo, Salesforce, 6sense, ZoomInfo, Demandbase, UserGems), ensuring clean, reliable data moving between systems
- Partner closely with the GTM programs team members on design and architecture of sequencing, timing, personalization logic, and technical implementation of marketing programs
- Establish documentation, QA standards, and system governance practices to ensure the automation infrastructure is reliable, auditable, and built to scale
QUALIFICATIONS
- 8+ years of experience in marketing automation, marketing operations, or a closely related technical marketing role within B2B SaaS or enterprise software.
- Expert-level Marketo experience: program architecture, lifecycle and lead scoring, smart campaign logic, deliverability, and lead routing in partnership with Salesforce.
- Strong hands-on experience with workflow automation tools (n8n, Make, Zapier, Workato, LeanData, Cargo) and ideally Clay or comparable enrichment + AI + activation platforms.
- Working knowledge of Python, SQL, and/or JSON for data manipulation, list transformation, light API work, and debugging integrations.
- AI-first work style: actively uses AI tools (ChatGPT, Claude, Cursor, Gemini) to accelerate building, QA, and optimization. AI is how you work, not a feature you adopted.
- Proven experience querying and optimizating a B2B contact database at scale: enrichment strategy, segmentation, hygiene automation, and compliance.
- Working understanding of GTM concepts: TAM, ICP, persona development, and buying-stage logic. Can translate strategy into program logic.
- Experience integrating signal/intent data (6sense, Demandbase, ZoomInfo, UserGems) into lifecycle and email programs.
- Background where marketing and sales were tightly coordinated (Marketo + Salesforce + Salesloft / Outreach / Gong Engage).
- Strong systems thinking, QA rigor, and ability to document technical logic clearly for cross-functional partners.
PERKS & BENEFITS
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
The annual salary hiring range for this position is $162,000 - $210,000 USD.
Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.
We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.
Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.
To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.
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