Why This Job is Featured on The SaaS Jobs
This Product Marketing Manager role sits at a common SaaS intersection: a core platform expanding into adjacent financial products, with a clear focus on adoption and engagement across an existing user base. The remit spans positioning, packaging, and lifecycle channels, reflecting how mature SaaS businesses increasingly win through retention and product-led growth mechanics rather than top-of-funnel spend alone.
For a SaaS career, the work builds durable operating skills in segmentation, narrative development, and go-to-market execution tied to measurable behavior. Exposure to multi-channel lifecycle programs and experimentation translates well across SaaS categories, especially where in-app surfaces, messaging systems, and customer journeys are tightly coupled to product strategy. The emphasis on market understanding and competitive framing also strengthens the ability to guide roadmap conversations with Product and partner teams.
This role tends to suit a marketer who is comfortable moving between strategy and execution, and who enjoys collaborating across Product, Engineering, Design, and commercial functions. It is a strong fit for someone motivated by iterative launches and optimization, particularly in environments where a single platform serves multiple audiences and new products need clear differentiation to earn sustained usage.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Role:
We're looking for a strategic, growth-oriented Product Marketing Manager to accelerate the adoption and growth of Gusto’s financial products within our Members segment. “Members” are the employees getting paid through Gusto and rely on our mobile-first tools to manage their day-to-day on the job and gain complete control over their paycheck with Gusto checking and savings accounts, budgeting tools, and more. This is an exciting opportunity to help 2M+ Members get the most out of their work and launch 0 to 1 products!
Here’s what you’ll do day-to-day:
- Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.
- Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging that resonates with distinct audiences.
- Deliver Go-to-Market Strategy and Campaigns: Use insights to reach target customers across their journey and design go-to-market strategies that drive awareness, adoption, and engagement. Work closely with Product, Engineering, and Design teams to deliver automated multi-channel campaigns (email, SMS, push notifications, in-app). You’ll also partner with PR, Brand, and Sales to develop a cohesive strategy.
- Strategy and Planning: Partner with cross-functional teams to drive strategy, goal setting, and execution. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.
Here’s what we're looking for:
- 5-7 years experience in product marketing with a focus on B2C Products or verticals, experience within Fintech highly preferred.
- 1-3 years experience working with lifecycle marketing
- Experience using customer insights and data to inform segmentation, messaging, and manage experiments
- Experience running automated lifecycle marketing campaigns across email, SMS, push notifications, and in-app messages. A plus if you’ve used tools such as Iterable or Braze
- Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
- Strategic thinking combined with a “roll up the sleeves” doer attitude
Our cash compensation amount for this role is between $128,165 - $166,615/year in Denver and between $153,470 - $199,511/year for New York/San Francisco. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.
